Brand Activation Legal Committee: July 2020

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For July’s meeting Venable LLP will discuss recent FTC developments, NAD and NARB decisions, and Lanham Act and class action false advertising updates. Presenting from Venable LLP will be Partner Melissa Steinman and Associates Shahin Rothermel, William Lawrence, and Renato Perez.

Melissa Steinman, Partner, focuses on advertising and marketing, including litigation, antitrust, trade regulation, and consumer protections. Melissa is particularly knowledgeable in the technology, retail, media, gaming, and hospitality industries. She also actively represents clients in government investigations and defends clients in class action cases. Melissa also assists nonprofit organizations and others with charitable promotions and commercial co-ventures. She represents celebrities, producers, and notable businesses, and trade associations involved in consumer products and services, media, internet gaming, gambling, software, technology, and telecommunications.

Shahin Rothermel, Associate, counsels and defends clients on issues involving advertising, marketing, e-commerce, privacy, social media, promotions, sweepstakes, and subscription programs. Shahin regularly represents clients before the Federal Trade Commission (FTC), state attorneys general, district attorneys, the National Advertising Division of the Better Business Bureaus (NAD), the National Advertising Review Board (NARB), and the Electronic Retailing Self-Regulation program (ERSP), in addition to handling complex consumer class actions and competitor disputes in federal and state courts.

William Lawrence, Associate, practices at the intersection of litigation, intellectual property, and advertising. William has represented individual and corporate clients in media, entertainment, retail, finance, and legal industries. Prior to joining Venable, he worked with clients on commercial litigation, including securities fraud, white collar investigation, and malpractice.

Renato Pérez, Associate, focuses his practice on all aspects of brand management, including trademark clearance, registration, portfolio management, and enforcement. Renato's comprehensive trademark practice also includes handling cancellation and opposition proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, as well as strategic portfolio management and enforcement counseling. He counsels clients with large international portfolios on selection, maintenance, and enforcement of trademark rights in the United States and abroad.