Brand Activation Legal Committee: March 2019

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In March, Ted Max of Sheppard Mullin will be presenting. 

For March’s Brand Activation Legal Committee meeting, the topic will be Advertising on the Cutting Edge: Social Media, Influencers and Native Advertising: the presentation will cover the tectonic changes in social media advertising, the growth of FTC enforcement and the impact of the updated FTC Endorsement Guides, and the best practices with regard to the use of influencers and native advertising. Presenting is Ted Max, Partner, Sheppard Mullin.

Theodore C. Max, Partner, is a member of the Entertainment, Technology and Advertising and Intellectual Property Practice Groups in the New York office, where he focuses on counseling clients on intellectual property issues and litigation. He is leader of the firm's Fashion and Apparel team. Mr. Max combines his skill and experience as a trial attorney with his knowledge of copyright, trademark and intellectual property law in servicing the firm's diverse clientele.

Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the United States and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies. Mr. Max has actively litigated intellectual property issues, as well as licensing and franchise disputes, and the rights of publicity and privacy. He successfully has represented clients in all types of civil litigation, including alternate dispute resolution proceedings and mediation, trials and appeals.