Brand Management

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NETWORKING LUNCH (12:00 – 1:00PM)
INTRODUCTIONS (1:00 – 1:15PM)


I. HOW CAMPARI & WILD TURKEY ARE REINTRODUCING BOURBON TO AMERICA (1:15 – 2:15PM)
In 2016, Wild Turkey named Matthew McConaughey their new Creative Director and "Chief Storyteller." More than just a brand spokesperson, McConaughey's involvement includes reintroducing bourbon to the American public. In this session, Dominic Alcocer, Brand Marketing, Whiskey – Campari America will share more about this new version of storytelling, presenting work for Wild Turkey that they are extremely proud of, including some of our most recent highlights giving back to First Responders in Houston who helped with Hurricane Harvey.

Speaker:
Dominic Alcocer, Brand Marketing, Whiskey – Campari America


II. HOW SHARE OUR STRENGTH SHARES THEIR BRAND STORY (2:15 - 3:15PM)
1 in 6 kids in America lives with hunger. In 2010 Share Our Strength launched their No Kid Hungry campaign with the mission to end childhood hunger in the United States. In those 8 years, No Kid Hungry has experienced tremendous brand growth through unique partnerships and a focused message strategy. In this session, Clay Dunn, Chief Communications Officer of Share Our Strength, will share how they created a brand out of an idea; how they have evolved, sharpened and grown the brand over time; and how they are communicating their mission and impact to meet their goals of eradicating childhood hunger in America.

Speaker:
Clay Dunn, Chief Communications Officer – Share Our Strength, the organization that runs the No Kid Hungry campaign


III. S&P GLOBAL: TELLING YOUR BRAND STORY (3:30 - 4:15PM)
S&P Global, a fortune 500 company, delivers insights and data for investors around the globe to make decisions. In this session, Mustafa Karim, Brand Marketing Manager – S&P Global will discuss how they build their branding frameworks to ensure a consistent voice across communications and to continue their role as a leading voice for investors to gather information.

Speaker:
Mustafa Karim, Brand Marketing Manager – S&P Global


IV. ANA MARKETING FUTURES: THRIVING IN CHAOS (4:15 - 5:00PM)
Change is challenging, stressful, and most of all, inevitable. The market has changed more in the past 10 years than it has in the previous 50, and brands are increasingly struggling to keep up with every emerging trend. The ANA tasked itself with creating a resource to help members anticipate – and prepare for – the future of marketing. Michael Berberich, Director of Content Innovation – ANA, will take members through the Marketing Futures Hub, an interactive content experience around trends and innovation, and share perspectives from trend experts and case studies from innovative brands who are moving confidently and successfully into the future.

Speaker:
Matthew Flynn, Senior Manager, Research and Innovation – ANA


V. "ANA UNPLUGGED" NETWORKING RECEPTION (5:00 - 7:00PM)
Please join us for the next installment of the "ANA Unplugged" networking reception. The featured speaker for the evening will be Warren Marenco Chase, Vice President and COO for 140, Verizon's in-house agency. Open to ANA members and invited guests. Enjoy beer, wine, and good conversation.