Committees | Events & Webinars | Brand Management | ANA

Brand Management

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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. GILT GROUPE: DRIVING SUCCESS IN LOYALTY AND CUSTOMER RETENTION (9:45-10:45AM)
In 2007, Gilt Groupe recognized a market opportunity to start online flash sales in the United States and introduce consumers to a new, exciting ecommerce experience. Gilt is now a very successful online shopping platform and the company has built their brand through customer loyalty. In this session, Cynthia Kleinbaum, Director - Loyalty Marketing – Gilt Groupe will discuss Gilt's approach to their successful loyalty programs and customer retention.

Speaker:
Cynthia Kleinbaum, Director - Loyalty Marketing – Gilt Groupe


II. BOSTON SCIENTIFIC CORPORATION (11:00AM-12:00PM)
Boston Scientific Corporation competes in a global $10B cardiovascular medical device market for rhythm disorders (i.e.: pacemakers, implantable defibrillators). During 2005-06, almost all of the company's products went on FDA recall. The situation grew worse through 2011 as the government attacked what they considered inappropriate over-utilization of implantable defibrillators. As a result, Boston Scientific Corporation lost sales reps that controlled hundreds of million in revenue, the company fell behind in key product introductions, and Boston Scientific Corporation lost tremendous confidence in the marketplace. However, the company has made a significant turnaround in the last few years and has grown share in key market segments. Learn how Boston Scientific Corporation transformed their brand through the right leadership, investments and brand focus.

Speakers:
Dawn Lokken, Manager, Marketing Communications – Boston Scientific Corporation
Steve Morse, VP, Marketing – Boston Scientific Corporation


LUNCH (12:00 – 12:30PM)


III. A LOOK INSIDE PWC'S CROSS-PLATFORM BRAND CAMPAIGN (12:30-1:30PM)
It wasn't too long ago that PricewaterhouseCoopers became colloquially known as PwC. Since then, PwC rebranded its consulting arm and launched a cross-platform national brand campaign. Howard Kravitz, U.S. Marketing Leader – PwC, LLP, will walk through the process, the uniqueness of their new campaign, and initial lessons learned.

Speaker:
Howard Kravitz, U.S. Marketing Leader – PwC, LLP


IV. SNAPCHAT: TEMPORARY CONTENT IS KING (1:30-2:30PM)
With more than 100 million monthly active users, Snapchat has moved well beyond its millennial demographic. Initially marketed as a "disappearing" photo application, Snapchat recently launched "Discover," providing exclusive content from major media brands including National Geographic, ESPN, Comedy Central, Vice and CNN. Join Todd Sokolove, VP of Marketing – Sonar Entertainment, for an overview of Snapchat, how brands are utilizing its technology, and whether it's a good fit for your brand.

Speaker:
Todd Sokolove, VP of Marketing – Sonar Entertainment