Brand Management
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9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
I. INTUIT MARKETING COMPETENCY MODEL (10:00-11:00 am)
Diane Ueberle, Group Marketing Manager - Intuit will share a case study on Intuit's marketing competency model and how they built a high performing organization that drives growth efficiently.
Speaker:
Diane Ueberle, Group Marketing Manager - Intuit
II. SUBWAY "GRABS THE GREEN" TO DRIVE STORE TRAFFIC (11:15am-12:15pm)
What's at the intersection of one of the summer's biggest film franchises; SUBWAY®'s newest menu addition; and promotion's single strongest motivator? Green!!
SUBWAY® developed their "Grab the Green" program to promote the introduction of avocado to their menu through branded integration with the Green Lantern movie released earlier this year. Facebook, Twitter, online media and targeted emails all drove traffic to stores....and in huge numbers: week one of the promotion was one of the biggest sales weeks in the history of the brand. In this session, you will learn how SUBWAY® leveraged content and social media to drive sales.
Speakers:
Christine Bragg, Senior Marketing Manager - SUBWAY
Jeb Blatt, Vice President - Jack Morton Worldwide
III. KEY HIGHLIGHTS FROM ANA MOBILE MARKETING CONFERENCE (1:00pm-2:00pm)
According to the ANA and Mobile Marketing Association joint survey results revealed last fall, about 90% of marketers currently use or plan to include mobile marketing as part of their overall mix. In September, ANA held its first-ever Mobile Marketing Conference presented by MediaVest where attendees heard key insights from top companies and industry leaders such as The Coca-Cola Company, Walmart, HP, Comcast Cable, and MediaVest. In this session, MediaVest will present a summary of top line key learnings from the ANA Mobile Marketing Conference.
Speaker:
Coleen Kuehn, President of Strategy & Planning - MediaVest
IV. MEMBER ROUNDTABLE DISCUSSION: KEY TAKEAWAYS FROM ANA MASTERS OF MARKETING CONFERENCE (2:00pm-2:30pm)
Roger Adams, SVP Chief Marketing Officer - USAA Corporate Services and ANA Brand Management Committee Chair will lead an open discussion on key takeaways from the ANA Masters of Marketing Conference for use in 2012.
Speaker:
Roger Adams, SVP Chief Marketing Officer - USAA Corporate Services and ANA Brand Management Committee Chair