Committees | Events & Webinars | Digital & Social | ANA

Digital & Social

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45
10:00AM)


I. LUFTHANSA VIRTUAL REALITY CASE STUDY
(10:00-10:45AM)
In this session, Daniel Abt, Marketing Communication Expert U.S./Canada at Lufthansa will share the innovative work they are doing in virtual reality to enable consumers to experience their product.

Speaker:
Daniel Abt, Marketing Communication Expert U.S./Canada Lufthansa


II. CUISINART SXSW ACTIVATION CASE STUDY (11:00-11:45AM)
In this session, Mary M. Rodgers, Director of Marketing Communications at Cuisinart will present their brand activation at this year’s SXSW.

Speaker:
Mary M. Rodgers
, Director of Marketing Communications – Cuisinart and Waring


LUNCH (11:45AM – 12:15PM)


III.
MEMBER ROUNDTABLE DISCUSSION: AD BLOCKING (12:15-1:00PM)
Ad blocking is a growing problem that marketers and publishers need to solve together. In this session, a member of the Executive Committee a sister trade association, Digital Content Next, will lead a roundtable discussion on this important topic. Digital Content Next is a trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA). See more at: https://digitalcontentnext.org/about/overview/#sthash.0XS2nfur.dpuf

In this session, we will also open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Jed Hartman
, Chief Revenue Officer – The Washington Post
Michael Donnelly
, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Co-Chair
Jack Haber
, Vice President, Global Advertising and Digital – Colgate-Palmolive Company and Digital & Social Committee Co-Chair
Meghan Medlock
, Director, Conferences & Committees – ANA


IV. EMBLEMHEALTH: ENGAGING THE ALWAYS-ON CONSUMER
(1:00-1:45PM)
How does New York’s largest non-profit health insurer deliver a high-touch, seamless social media experience to its 3 million members? EmblemHealth’s marketing team will share how they’ve built social CRM from the ground up by prioritizing member needs, partnering with best-in-class technology and collaborating with Customer Service. They’ll also share how they're continuing to expand their social footprint through a focus on brand purpose, thought leadership and efficient use of in-house resources.

Speakers:
Allyson Schultz,
Director, Enterprise Marketing – EmblemHealth
Claire Surrey
, Senior Enterprise Marketing Specialist – EmblemHealth


V. CHOBANI: DIGITAL AS A FORCE TO BRAND BUILD ON SNAPCHAT (1:45-2:30PM)
For a brand that grew up on social, digital has been integral to how Chobani interacts with its fans. In this session, Chobani's Senior Director of Brand Communications will discuss the evolution of the No. 1 Greek Yogurt company through the social and digital space, especially the work they are doing on Snapchat. Hear how the brand is reaching people where they live and where they're engaged like never before.

Speaker:
Jessica Lauria,
 Senior Director of Brand Communications Chobani, Inc.


VI. TOUR AND TASTING OF CHOBANI’S CAFÉ: A PHYGITAL SPACE
(3:00-4:00PM)
152 Prince St
New York, NY 10012

Chobani SoHo SM lets our Greek yogurt take center stage, in our one-of-a-kind Mediterranean yogurt bar. Our carefully selected menu offers Greek yogurt creations made from hand-selected, artisanal ingredients. It’s Chobani® Greek yogurt re-imagined. The café sits in the heart of New York's SoHo district. 
Relax and enjoy foods made with only natural ingredients, right in the middle of the city.

http://www.chobani.com/culture/chobani-soho