Digital & Social

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NETWORKING BREAKFAST (9:00-9:45AM)

INTRODUCTIONS & NETWORKING “FIRESTARTER” SESSION (9:45-10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers.  Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc.  During introductions, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.   


I. GDPR AND DIGITAL ADVERTISING (10:00 – 10:45AM)
In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

Speakers:
Erika Kweon, Associate – Reed Smith LLP
Bart Huffman, Partner – Reed Smith LLP


II. PERDUE FARMS: DIGITAL & SOCIAL CASE STUDY
(11:00 – 11:45AM)
The PERDUE® brand is the number-one brand of fresh chicken in the U.S. and the largest producer of organic chicken in the U.S.. In this session, hear from Perdue Farms CMO Eric Christianson who will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speaker:
Eric Christianson, Chief Marketing Officer – Perdue Farms

III. LVMH: BUILDING BRANDS AT THE PACE OF CULTURE  (11:45AM – 12:30PM)
Building Brands at the Pace of Culture -- How is it possible to build brands at a pace that matches the current speed of culture and trend evolution? As the world leader in luxury, LVMH has been setting an example through its dynamic growth since its creation in 1987. In this session, Kelly McCarthy, Senior Vice President of Global Brand Communications at LVMH and Michael Ventura, Founder and CEO at Sub Rosa will look at how empathy plays a role in this and the necessity of understanding consumer's lives and consumption habits across various sectors. They will also examine the luxury industry and the digitally-relevant challenges it's facing, and what techniques LVMH uses to maintain empathy toward their consumers.

Speakers:
Michael Ventura, Founder and CEO – Sub Rosa
Kelly McCarthy, Senior Vice President of Global Brand Communications – LVMH


LUNCH (12:30 – 1:15PM)


IV. SOCIAL MEDIA BEST PRACTICES TO DRIVE ROI (1:15 – 2:00PM)
Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

Speakers:
Jim Meskauskas, General Manager – iNvolved Media
Ben Dumas, SVP of Digital – iNvolved Media


VI. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES IN DIGITAL & SOCIAL (2:00 – 2:30PM) 
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA