Digital & Social

when

Start: Thursday, November 7, 2019 at 9:00am

End: Thursday, November 7, 2019 at 2:30pm

WHERE

L’Oréal USA
10 Hudson Yards
31st Floor – Boardroom
New York, NY 10001

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE (10:00 – 10:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities that were brought up in the Introduction/Firestarter session and that were also generated throughout the content sessions. We will have an open discussion and/or we will possibly break up into smaller groups to benchmark and network on issues related to topics such as influencer marketing, content marketing, programmatic, new technologies, data and analytics, and more!

Facilitators and Committee Co-Chairs:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – Mastercard Worldwide
John H. Bell, Vice President, Enterprise Digital Marketing – Travelers Insurance

II. L’OREAL: DIGITAL CASE STUDY (10:45 – 11:30AM) 
L’Oreal is the world leader in beauty, present in 150 countries on five continents, with brands including Kiehl’s, Lancôme, Maybelline New York, Essie, Urban Decay, Garnier, L’Oréal Paris, and more. L’Oreal’s mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. In this session, the digital team will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speakers:
TBD L’Oreal

NETWORKING LUNCH (11:30 – 12:30PM)

III. HEINEKEN: DIGITAL & SOCIAL CASE STUDY (12:30 – 1:30PM)
Heineken is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. In this session, Heineken will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speakers:
Julia Nizinski, Digital Media Director – Heineken
Elizabeth BlanchHeineken

 

Webinar information, if available, will be provided to registrants only.