Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

WELCOMING REMARKS – Alan Schanzer, SVP Agency & Advertiser Development - Pandora

I. MEMBER ROUNDTABLE (10:00 – 10:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities that were brought up in the Introduction/Firestarter session and that were also generated throughout the content sessions. We will have an open discussion and/or we will possibly break up into smaller groups to benchmark and network on issues related to topics such as influencer marketing, content marketing, programmatic, new technologies, data and analytics, and more!

Facilitators and Committee Co-Chairs:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – Mastercard Worldwide
John H. Bell, Vice President, Enterprise Digital Marketing – Travelers Insurance

II. BIC: DIGITAL CASE STUDY (10:30 – 11:15AM)
BIC is a family-owned company and a world leader in stationery, lighters and shavers. In this session, Brendan O'Marra, Director of North America Digital Marketing at BIC and Catherine East, Managing Director at Doner CX will share one approach to adapting global creative for the US market, and the pros and cons of long-form video.

Speakers:
Brendan O'Marra, Director, Digital Marketing North America – BIC
Catherine East, Managing Director – Doner CX

III. AUDIO STORYTELLING AT SCALE: RESONANCE & RECEPTIVITY IN AUDIO (11:30AM -12:15PM)
Marketers are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today's media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes?

In this session, learn why audio resonates and how contextually relevant ads drive receptivity during everyday moments – whether it be through relevant mindsets or personalized ad experiences. As Pandora walks you through success stories, marketers will leave thinking about how to harness the power of audio for their own brands and make meaningful connections to tell stories that resonate in this new age of connectivity.

Speakers:
Kendra Tal, Director of Ad Innovation - Pandora
Susan Cylenica,
Ad Innovation Lead - Pandora

NETWORKING LUNCH (12:15 – 1:00PM)

IV. IBM: LEVERAGING DATA TO DRIVE SOCIAL SUCCESS (1:00 – 2:00PM)
IBM is a leading cloud platform and cognitive solutions company, with more than 380,000 employees serving clients in 170 countries. In this session, Joe Prota, Manager, Global Social Practice Lead at IBM will share how the brand leverages data to drive success for multiple IBM brands on social.

Speaker:
Joe Prota, Manager, Global Social Practice Lead – IBM