In-House Agency, Midwest Chapter

when

Start: Wednesday, April 17, 2019 at 9:00am

End: Wednesday, April 17, 2019 at 2:30pm

WHERE

Trunk Club
325 W Ohio (Intersection of Ohio and Orleans)
7th Floor
Chicago, IL 60654

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. FIRESTARTER SESSION: WHAT KEEPS YOU UP AT NIGHT? (10:00 – 10:45AM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a “closed door” environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we’ll discuss topics and current issues including those below, and any others you want to explore. We’ll also share highlights from the ANA’s first In-House Agency Conference held in March! Come with your questions and be prepared to share.

• Hiring/cultivating internal talent
• Getting to great briefs – What works & what doesn't?
• Business Affairs – Managing talent contracts & payroll, network clearances, trafficking and other roles commonly handled by the agency

Facilitators:
Maureen Boyle, Senior Director, Creative Services & Events – Trunk Club and ANA In-House Agency, Midwest Chapter Committee Chair
Pamela Gross, Senior Manager - ANA


II. MAKE IT OR BUY IT: DECIDING WHETHER TO BRING MEDIA AGENCY DUTIES IN HOUSE (11:00 – 11:45AM)
When BMO—one of the 10 largest banks in North America—analyzed its creative and media relationships in 2018, the bank’s marketing leaders faced a fundamental question: should they bring the bank’s media planning and buying in house? Did they have the capability and capacity do so, even if they wanted to? And did they have the information they needed to make an informed decision they wouldn’t regret? During this conversation, BMO’s Mike Sanders, Director of Agency, Media & Partner Management will team up with Transparent Partners CEO Brandon Starkoff, whose firm collaborated with BMO, to discuss how the bank answered these questions, and share principles other marketers might consider in addressing these questions within their own marketing organizations.

Speakers:
Mike Sanders, Director, Agency, Media & Partner Management North America and U.S. Brand & Sponsorships Advertising – BMO Financial Group
Brandon Starkoff, Chief Executive Officer – Transparent Partners

 

LUNCH (12:00 – 1:00PM)

III. DIAGNOSING AND TREATING AN OUTDATED APPROACH TO CONTENT (1:00 – 1:45PM)
Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.

Speakers:
Julia Nissim, Director, Content Strategy – American Dental Association
Annie Watson-Johnson, Manager, Content Delivery – American Dental Association

Webinar information, if available, will be provided to registrants only.