Legal Affairs

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INTRODUCTIONS AND REMARKS FROM THE COMMITTEE CHAIR (2:00 - 2:15 p.m.)

THE PROMISE AND PERILS OF PROGRAMMATIC ADVERTISING (2:15 - 3:00 p.m.)
Programmatic advertising promises a better match between ad and viewer by drawing upon large sets of data, some of which  may be in real-time. Regulators have suggested that the use of big data practices in advertising can result in harm to consumers, particularly if used for discriminatory purposes.  Consumer class action litigation and vendor management issues can also give rise to legal risks. In this presentation, Cassidy Sehgal, Vice President, Advertising and Digital Media Counsel from L’Oreal USA, and Paul Bond, Partner at Reed Smith LLP, will identify the potential regulatory and legal pitfalls with programmatic advertising while also offering some key takeaways and concrete recommendations on how to navigate the increasingly important programmatic advertising environment.

Speakers:
Cassidy Sehgal, Vice President, Advertising and Digital Media Counsel, L'Oreal USA
Paul Bond
, Partner, Reed Smith LLP

WHY SHOULD YOU CARE ABOUT AD FRAUD? (3:00 - 3:45 p.m.)
Today, ad-industry traffic verification generally examines three factors: is your campaign effective, is your budget intact, and is your brand safe? To defend against sophisticated cyber criminals who are stealing billions of dollars from entire digital advertising ecosystem, current approaches that show statistical likelihood of fraud simply are not enough. Real dollars are being stolen by real criminals in what is not a victimless crime, and that means the CEOs, CFOs, CROs and GCs should be paying attention. This presentation from White Ops' Co-Founder and General Counsel Ash Kalb will answer: who is responsible for protecting your company against cybersecurity attacks, who are the criminals, why are they targeting digital stakeholders, how can we protect ourselves from these attacks, and who will be an effective cybersecurity leader?

Speaker:
Ash Kalb,
Co-Founder and General Counsel, White Ops

BREAK (3:45 - 4:00 p.m.)

EU, PRIVACY, AND THE RIGHT TO BE FORGOTTEN (4:00 - 4:45 p.m.)
This discussion, facilitated by members of the Global Advertising Lawyers Alliance (GALA) will provide an overview of EU directives and regulations and national stipulations on privacy. Data privacy in Germany and its effects on direct marketing will be explored in depth, as will the EU’s draft regulation on data protection in light of the challenges posed by big data. It will conclude with a discussion of the European Court of Justice’s Right to Be Forgotten decision and the approaches in response to the decision being followed in both France and Germany.

Speakers:
Michel Béjot
, Partner, Bernard Hertz Béjot (France)
Søren Pietzcker
, Partner, Heuking Kühn Lüer Wojtek (Germany)

NEW BUSINESS (4:45 - 5:00 p.m.)

NETWORKING COCKTAIL RECEPTION (5:00 - 6:00 p.m.)

*** PLEASE NOTE THAT CLE CREDIT WILL BE OFFERED FOR THE MEETING ***