Legal Affairs

INTRODUCTIONS (10:00 – 10:15 a.m.)

I. WASHINGTON UPDATE (10:15 – 10:45 a.m.)
Dan Jaffe from ANA's Washington office will present a recap of the 2012 general election and how the outcome will affect the advertising community.  He will also touch on the latest from DC.  Topics will include advertising tax issues and the impending “fiscal cliff” and food advertising to children.

Speaker:
Dan Jaffe, Group Executive Vice President, Government Relations, ANA

II.    UPDATE ON ICANN TLD ISSUE (10:45 – 11:15 a.m.)
John Feldman and Amy Mushahwar of Reed Smith LLP will discuss what's been happening with the efforts of the Coalition for Responsible Internet Domain Oversight (CRIDO), including an update on ICANN's Toronto meeting.  

Speakers:
Amy Mushahwar, Associate, Reed Smith, LLP
John Feldman, Partner, Reed Smith LLP           
     
III.   SAG/AFTRA UPDATE AND AD HOPPING (11:15 – 11:45 a.m.)
Hear the current developments in negotiations with the unions representing commercial actors from David Weissman.  He will also discuss the recent developments surrounding Fox Entertainment’s lawsuit against DISH Networks for its ad skipping feature.

Speaker:
David Weissman, Partner, Reed Smith LLP

IV.  ONLINE PIRACY (11:45 a.m. – 12:15 p.m.)
In May, ANA released a Statement of Best Practices regarding online piracy and counterfeiting, urging marketers to work to ensure ads are not placed on “rogue” websites.  Keith Murphy, who headed the Legal Affairs Committee subcommittee that drafted the document, will brief the committee on next steps.

Speaker: 
Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom

V.    WORKING LUNCH - AT ISSUE:  PATENT TROLLING (12:15 – 1:00 p.m.)
A recent study at Boston University concluded that “patent trolling” cost the U.S. economy $29 billion in 2011.  The advertising space has been a particularly large target for patent trolls.  Those in the advertising industry must be prepared to assess the risk presented by patent trolls and reduce uncertainty.   Recent changes to the U.S. patent laws have helped to reduce the leverage that can be applied by patent trolls.  However, the risk is still great and the advertising industry must explore strategies that can help reduce the risk throughout the industry.

Speakers:
Marc Kaufman, Partner, Reed Smith LLP
Dick O’Brien, Executive Vice President, Director of Government Relations, 4A's
Tom Finneran, Executive Vice President, Agency Management Services, 4A's

VI.    PRIVACY, DO NOT TRACK & OBA SELF-REGULATION (1:00 – 1:45 p.m.)
Privacy issues will likely to become more active in the coming year.  This includes online behavioral advertising (OBA) and do not track issues, which will be front and center in 2013, as well as how the industry is adapting to new forms of media like mobile and social media.  The Children’s Online Privacy Protection Act (COPPA) is also under serious review at the FTC.

Speaker:
Dan Jaffe, Group Executive Vice President, Government Relations, ANA

VII.   PLANNING UPDATE - 2013 ANA ADVERTISING LAW & PUBLIC POLICY CONFERENCE (1:45 – 2:00 p.m.)