Midwest Digital & Social

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. TRANSUNION:  BUSINESS-TO-BUSINESS MOBILE CASE STUDY (10:00-11:00AM)
TransUnion  is the third largest credit bureau in the US and provides service to approximately 45,000 businesses and approximately 500 million consumers worldwide. In this session, Sherrie Hablitzel, Director, Digital Marketing – TransUnion will share how they continually innovate through mobile marketing to their small business customers.

Speaker:
Sherrie Hablitzel, Director, Digital Marketing – TransUnion


II. PROCTOR AND GAMBLE CASE STUDY: MOBILE BRANDING (11:15AM-12:15PM)
Mobile has become so rooted in consumer lives that brands are faced with the challenge of adapting their branding practices to the changing landscape or risk costly catch-up in the future. However, exploring the uncharted territory of mobile branding is no easy task. Erin Simino, Senior Vice President of Mobility – Starcom Worldwide for Proctor and Gamble and Alexis Berger, Vice President – Kargo, will provide actionable insights into how Proctor and Gamble is approaching mobile with their marketing strategies and key insights and lessons learned for how marketers can transform branding practices in mobile.

Speakers:
Erin Simino, Senior Vice President of Mobility – Starcom Worldwide for Proctor and Gamble
Alexis Berger, Vice President – Kargo


LUNCH (12:15-12:45PM)


III. JACK DANIEL'S WEBSITE EMBRACES RESPONSIVE DESIGN (12:45-1:45PM)
Most brands have not yet embraced the use of responsive design on their sites. Responsive design allows customers to easily access content on a range of devices. Jeff Cole, Digital Marketing Director – Brown-Forman Corporation will discuss the new Jack Daniel's website which was built on responsive design and what they have learned through the process.

Speaker:
Jeff Cole, Digital Marketing Director – Brown-Forman Corporation

IV. MEMBER ROUNDTABLE DISCUSSION/HIGHLIGHTS FROM 2013 ANA DIGITAL & SOCIAL MEDIA CONFERENCE (1:45-2:30PM)
In this session, we will cover highlights from the 2013 ANA Digital & Social Media Conference. In addition, we will open up the discussion to talk about issues that ANA Midwest Digital & Social Media Committee members are facing and build upon those topics to explore in future meetings.

Facilitators:
Stevie Benjamin, Director, Media – MillerCoors LLC
Meghan Medlock, Director, Conferences & Committees – ANA