Midwest Digital & Social

when

Start: Wednesday, December 5, 2018 at 9:00am

End: Wednesday, December 5, 2018 at 2:30pm

WHERE

Conagra
222 W. Merchandise Mart Plaza
Suite 1300
Chicago, IL 60654

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS AND FIRESTARTER (9:30 – 9:45AM)

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. CONAGRA: DIGITAL & SOCIAL CASE STUDY
(9:45-10:30AM)
Conagra Brands, Inc. headquartered in Chicago, is one of North America's leading branded food companies. The company's portfolio includes iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®. In this session, DeLu Jackson, VP Precision Marketing at Conagra Brands, will share how they have adjusted their digital strategy to match people's evolving preferences and needs.

Speaker:
DeLu Jackson, VP Precision Marketing – Conagra

II. GENERAL MILLS: BEING AUDIENCE LED... RIGHT PERSON, PLACE & AD (10:30AM – 11:15AM)
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, and more. In this session, hear from Heather Conneran, Marketing Manager, Digital Media at General Mills, who will share their audience-led approach to building and activating high-performing digital campaigns.  

Speaker:
Heather Conneran, Marketing Manager, Digital Media – General Mills


III. ALLSTAR FINANCIAL GROUP: THE JOYS AND PITFALLS OF NATIVE ADVERTISING (11:30 – 12:15PM)
With a network of 26 offices and over 15 companies throughout the nation, Allstar Financial Group provides commercial & personal lines insurance solutions to a diverse group of clients. In this session, Erika Dawkins, Social Media Manager at Allstar Financial Group will share native advertising success stories and how to avoid some of the common pitfalls of native advertising and influencer relations. Learn how her team developed a strategy to create valuable, relevant content for social sites, how they built relationships with influencers, and how they use native ads to reach an audience where trust has already been established. Erika will also cover FTC rules about disclosure and transparency.

Speaker:
Erika Dawkins, Social Media Manager – Allstar Financial Group

NETWORKING LUNCH (12:15PM – 12:45PM)

IV. UNDERSTANDING GENERATION ALPHA (12:45 – 1:30PM)
How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

Speaker:
Laura Macdonald, SVP, Head of Consumer – Hotwire Global Communications

VI. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES (1:30 – 2:00PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Brad Feinberg, Senior Director of Media and Digital Marketing - MillerCoors LLC and Digital & Social Committee, Midwest Chapter Co-Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA

Webinar information, if available, will be provided to registrants only.