Midwest Digital & Social

Due to security requirements, we ask that all in person attendees please register prior to 12/5/19. Those registered after this date will need to attend via teleconference. To register via teleconference, please email Cynthia Okeke at cokeke@ana.net.

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS AND FIRESTARTER (9:30 – 9:45AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUND TABLE DISCUSSION (9:45 – 10:15AM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Conrad Bowman, Director, Performance Marketing and Analytics – Scotts Miracle-Gro

II. HEAT + DELOITTE DIGITAL: OWNING SHARE OF *NUANCED* CULTURE (10:15-11:00AM)
Gaining share of culture is about much more than inserting yourself in the conversation; it’s about driving it forward. But as brand acts about diversity, inclusivity, & equality, often start great in theory, they fail to understand the nuance that shape these social movements. Heat researched the impact of cultural nuance on brand storytelling and uncovered its relevance to a brands bottom line. In this session, Heat will dive into nuanced brand actions, the social sentiments that underpin their significance and the business case for nuance storytelling.

Speakers:
Julia Hammond, Managing Director – Heat
Lindsay Wade, Strategist – Heat

III. SCOTTS MIRACLE-GRO: INTEGRATED DIGITAL EVOLUTION (11:15AM-12:00PM)
In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.

Speaker:
Conrad Bowman, Director, Performance Marketing and Analytics – Scotts Miracle-Gro

NETWORKING LUNCH (12:00PM – 12:30PM)

IV. FROM UGC TO UGA: HOW RUST-OLEUM SAVED MONEY WITH USER-GENERATED ADS (12:30 – 1:15PM)
One of America's most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products range from spray paints and wood stains to industrial and garage floor coatings. In this session, Lindsay Scott, Insights and Media Manager at Rust-Oleum will share how Rust-Oleum saved 75% on creative production costs by using consumers to create content for their latest ad campaign.

Speaker:
Lindsay Scott, Insights and Media Manager – Rust-Oleum

V. CCPA, GDPR, AND DIGITAL ADVERTISING (1:15 - 2:00PM)
The presentation will aim to break down the potential impacts of CCPA and GDPR on digital advertising, with a focus on best practices and factors to consider when implementing CCPA and GDPR compliance.

Speaker:
James Mariani, Associate, Privacy & Data Security Group – Frankfurt Kurnit Klein & Selz