Midwest Digital & Social

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. UNITED DIGITAL & SOCIAL CASE STUDY (10:00-11:00AM)
In this session, Raji Bhojan, Manager of Data Strategy and Infrastructure – United will present United's omni-channel marketing strategy and will share the innovative work that United is currently doing in the digital media space.

Speaker:
Raji Bhojan, Manager of Data Strategy and Infrastructure – United


II. HILTON WORLDWIDE: CONNECTING WITH CONSUMERS (11:15AM-12:15PM)
Hilton Worldwide is one of the largest hospitality companies in the world with a rich 95-year history as pioneers in the industry. In this session, Anna Dix, Director, eCommerce – Hilton Worldwide will share how they are giving consumers personalized experiences through digital/social and their mobile app.

Speaker:
Anna Dix, Director, eCommerce – Hilton Worldwide


LUNCH (12:15-1:00PM)


III. HALLMARK SOCIAL MEDIA LISTENING INTEGRATION (1:00-2:00PM)
Hallmark was founded more than a century ago by a teenage entrepreneur with a couple of shoeboxes of postcards under his arm and the American dream in his heart. Today's Hallmark is a $4 billion business with greeting cards and other products sold in more than 40,000 retail stores across the U.S. In this session, Camille Lauer, Social Media Manager at Hallmark Cards Inc. will discuss how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.

Speaker:
Camille Lauer, Social Media Manager – Hallmark Cards Inc.


IV. MEMBER ROUNDTABLE DISCUSSION: SOCIAL LISTENING (2:00-2:30PM)
To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen. In this session, we will open up the discussion to talk about how members are tackling social media listening and build upon those topics to explore in future meetings.

Facilitator:
Meghan Medlock, Director, Committees & Conferences – ANA