Midwest Digital & Social

when

Start: Tuesday, June 18, 2019 at 9:00am

End: Tuesday, June 18, 2019 at 2:30pm

WHERE

Target Corporation HQ
1000 Nicollet Mall (Target Plaza North)
Minneapolis, MN 55403

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. CADBURY: DIGITAL & SOCIAL CASE STUDY (10:00AM – 10:45AM)
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop. The Hershey Company sells Cadbury products under license from Cadbury UK Ltd. In this session, The Hershey Company will share insights on recent digital Cadbury campaigns and the data-based strategies that made them successful.

Speaker:
Chelsea Brett, Paid Media Manager, Social Media Strategy – The Hershey Company

II. BOSTON SCIENTIFIC: DIGITAL & SOCIAL CASE STUDY (11:00AM – 11:45AM)
Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 35 years, we advance science for life by providing a broad range of high performance solutions that address unmet patient needs and reduce the cost of healthcare. In this session, Boston Scientific will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Erica Melchior, Social Media Community Manager– Boston Scientific

NETWORKING LUNCH (11:45AM – 12:45PM)

III. ANA PRIVACY UPDATE (12:45 – 1:30PM)
Privacy and data security are currently ANA's number one government relations issue. There is an explosive level of activity in both of these areas at the federal and state levels. ANA is actively responding to all of these challenges and Dan Jaffe will provide an update on the status of these issues and projection of likely further developments. He will also detail the efforts of the Privacy for America coalition, of which ANA is a founding member, that is dedicated to passing strong federal privacy and data security legislation that will protect consumers legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

Speaker:
Dan Jaffe, Group Executive Vice President, Government Relations - ANA

VI. MEMBER ROUND TABLE DISCUSSION (1:30 – 2:00PM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Brad Feinberg, VP of Media and Consumer Engagement- MillerCoors LLC and Digital & Social Committee, Midwest Chapter Chair

Webinar information, if available, will be provided to registrants only.