Midwest Digital & Social

Please note that check in starts at 9am and ends at 10:30am. Unfortunately, we will not be able to accommodate anyone checking in after 10:30am. Please check in at registration desk and collect your badge on the street level of Nicollet and 10th street.

For parking directions, please click here. 

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. THE 2019 CADBURY BUNNY TRYOUTS (10:00AM – 10:45AM)
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. The company has more than 80 brands around the world, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop. The Hershey Company sells Cadbury products under license from Cadbury UK Ltd. In this session, The Hershey Company will share a case study on how they modernized the iconic Cadbury Clucking Bunny TV spot in the age of social media.

Speaker:
Chelsea Brett, Paid Media Manager, Social Media Strategy – The Hershey Company

II. BOSTON SCIENTIFIC: DIGITAL & SOCIAL CASE STUDY (11:00AM – 11:45AM)
Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 35 years, we advance science for life by providing a broad range of high performance solutions that address unmet patient needs and reduce the cost of health care. In this session, Boston Scientific will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Erica Melchior, Social Media Community Manager– Boston Scientific

NETWORKING LUNCH (11:45AM – 12:45PM)

III. COLLE MCVOY: CLIMBING THE LADDER OF HUMAN EXPECTATIONS: DESIGNING EXPERIENCES FOR THE DIGITAL MINDSET. (12:45 – 1:30PM)
More tools, more access, and more power than ever before — today's consumers have high expectations. Learn how one Experience Design team is using context, data, and user experience to design useful/delightful experiences for the digital mindset.

Speaker:
John Doyle, Executive Director of Brand Experience - Colle McVoy

IV. ANA PRIVACY UPDATE (1:30 – 2:00PM)
Privacy and data security are currently ANA's number one government relations issue. There is an explosive level of activity in both of these areas at the federal and state levels. ANA is actively responding to all of these challenges and Dan Jaffe will provide an update on the status of these issues and projection of likely further developments. He will also detail the efforts of the Privacy for America coalition, of which ANA is a founding member, that is dedicated to passing strong federal privacy and data security legislation that will protect consumers legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

Speaker:
Dan Jaffe, Group Executive Vice President, Government Relations – ANA (via teleconference)