Midwest Digital & Social

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. McDONALD'S DIGITAL & SOCIAL CASE STUDY (10:00-10:45AM)
In this session,David Martinelli, Digital Marketing Manager – McDonald's Corporation will share a case study on the innovative work that they are doing in the digital and social media space.

Speaker:
David Martinelli, Digital Marketing Manager – McDonald's Corporation


II. CONAGRA FOODS INC. PUTS THE "CONTENT" IN CONTENT MARKETING (11:00AM-12:00PM)
"Content" was one of the top choices for "Marketing Word of the Year" and is one of the larger buzzwords right now. In this session, ConAgra Foods Inc. will share how they are taking an unusual approach to implementing Content Marketing, from how they hire talent, how they truly put the consumer at the center, how content is produced, and the activation plan behind it.

Speakers:
Jonas Paretzkin, Director, PR / Social Media & Experiential – ConAgra Foods
Abby Penich, Director, Content Development – ConAgra Foods


III. LUNCH AND MEMBER ROUNDTABLE DISCUSSION (12:00–12:45PM)
We will open up the discussion to talk about issues that ANA Midwest Digital & Social Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Meghan Medlock, Director, Committees & Conferences – ANA


IV. AMERICAN LICORICE COMPANY: FINDING OUR SWEET SPOT ON THE SOCIAL WEB (12:45-1:45PM)
The social web rewards brands who showcase creativity, agility and a personal touch. In this session, Nicole Brown, Graphic Design Specialist – American Licorice Company and Eileen Foley, Consumer Communication Specialist – American Licorice Company will share insights into their creative process, highlighting how their in-house team is creating and fostering loyal brand advocates and driving serious engagement with limited budgets.

Speakers:
Nicole Brown, Graphic Design Specialist – American Licorice Company
Eileen Foley, Consumer Communication Specialist – American Licorice Company


V. NATIVE ADVERTISING – HYPE OR HOPE? (2:00-2:30PM)
Native advertising has been one of the hottest and most controversial (thanks to John Oliver!) terms of the year. Native advertising is a method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience, with the intent of making the paid advertising feel less intrusive and thus increase the likelihood users will engage with it. In this session, Meghan Medlock, Director, Committees and Conferences – ANA will share the topline results of the fall 2014 ANA Native Advertising Survey, fielded to ANA members, which will provide industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.

Speaker:
Meghan Medlock, Director, Committees and Conferences – ANA