Midwest Digital & Social

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NETWORKING BREAKFAST (8:00 – 8:45AM)
INTRODUCTIONS AND FIRESTARTER (8:45 – 9:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


MIKE'S HARD LEMONADE: WELCOME & OPENING REMARKS (9:00-9:15AM)
Speaker:
Kevin Brady, Senior Director of Brand Experience & Creative – Mike's Hard Lemonade


I.CONTENT MARKETING PRODUCTION: GOOD, FAST, OR CHEAP: PICK TWO (9:15-10:00AM)
Ever heard this before? In content marketing today, agile production can be attained, be it content for Facebook, Snapchat, Instagram or YouTube, given the right team. In this session, hear from Peter Angus Medlock, a former chef and video and content strategy manager at WW Grainger and current Creative Director & Director of Photography at Ogilvy & Mather on how a solid content strategy, a unique team from different backgrounds, and a structured process can drive ideation, execution and distribution, utilizing key business insights focusing on the customers' needs.

Speaker:
Peter Angus Medlock, Creative Director & Director of Photography – Ogilvy & Mather


II. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (10:15 – 10:45AM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session we'll share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA


III. ORNUA FOODS: THE KERRYGOLD STORY (11:00AM – 12:00PM)
Ornua Foods North America Inc. is responsible for the sales and marketing of Ornua foods, including Kerrygold, Londoner and Shannon Gold. In this session, Brian Cleere, Digital Marketing Manager – Ornua Foods North America, will share the innovative work that they are currently doing in the digital and social media space.

Speaker:
Brian Cleere, Digital Marketing Manager – Ornua Foods North America


NETWORKING LUNCH (12:00PM – 12:30PM)


IV. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES (12:30 – 1:00PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Brad Feinberg, Senior Director of Media and Digital Marketing - MillerCoors LLC and Digital & Social Committee, Midwest Chapter Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA