Midwest Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:45 a.m.)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00 a.m.)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share one or two "hot topics" or key areas of focus/challenge in the digital and social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. SEO AT THE CORE OF NATIONWIDE'S CONTENT STRATEGY (10:00  10:45 a.m.)
Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.

Speaker:
Andrea Hunter, Director, Digital Marketing – Nationwide Insurance

II. MILLER LITE: PAID SOCIAL CASE STUDY (11:00 – 11:45 a.m.)
Social is an increasingly important channel for reaching the millennial consumer. This presentation will focus on how Miller Lite’s approach to paid social has evolved and the brand’s data-driven approach to gathering social learnings with key lessons and best practices Miller Lite developed along the way.

Speaker:
Trisha Bakshi, Associate Marketing Manager – MillerCoors

NETWORKING LUNCH (11:45 a.m. – 12:45 p.m.)

III. BOEING: LEVERAGING SOCIAL TO AMPLIFY AN EVENT’S IMPACT (12:45 – 1:30 p.m.)
Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems, and service provider of aftermarket support. As America’s biggest manufacturing exporter, the company supports airlines and U.S. and allied government customers in more than 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training. In this session, Anne DeAngelis, Director of Social Media, Content and Operations at Boeing will share insights on how they leveraged social to amplify their presence at one of the industry’s biggest events: the Farnborough Airshow.

Speaker:
Anne DeAngelis, Director of Social Media, Content and Operations - Boeing

VI. MEMBER ROUND TABLE DISCUSSION (1:30 – 2:00 p.m.)
In this session, we will discuss various aspects and best practices of digital and social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the Internet of Things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Brad Feinberg, VP of Media and Consumer Engagement- MillerCoors LLC and Digital & Social Committee, Midwest Chapter Chair