Midwest Digital & Social

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. UNITED AIRLINES UTILIZES DIGITAL CONTENT TO STAY RELEVANT AND INNOVATE (10:00-11:00AM)
United Airlines has made huge strides over the last few years to integrate relevant content to enhance customer experiences.  In late 2012, United Airlines launched MileagePlus Digital Media Store, a first-of-its-kind in the airline industry, giving MileagePlus members the opportunity to use miles for music tracks, albums and movies. In this session, Ryan Bujeker, Senior Manager, Global Digital Marketing Communications – United Airlines will share how they continually innovate through digital content.

Speaker:
Ryan Bujeker, Senior Manager, Global Digital Marketing Communications – United Airlines


II. SIX FLAGS ENTERTAINMENT PARTNERS TO CREATE A TRUE "SO-LO-MO" EXPERIENCE (11:15AM-12:15PM)
Six Flags Entertainment, Inc. has developed multiple partnerships with brands delivering unique, location-based social media/experiential campaigns designed to reward thrill-seekers while introducing them to new products.In this session, Stephanie Borges, Director, Corporate Alliances – Six Flags Entertainment, Inc.will share how SoLoMo was optimized, creating a full brand experience for both Six Flags and their brand partner.

Speaker:
Stephanie Borges, Director, Corporate Alliances – Six Flags Entertainment, Inc.

LUNCH (12:15-1:00PM)


III. RETHINKING "DIGITAL" - WHAT'S NOW AND WHAT'S NEXT (1:00-2:00PM)
Digital trends continue to evolve at breakneck speed, causing consumers to reevaluate the very definition of "digital." Social media platforms are growing both vertically and horizontally - fragmenting like so many other forms of entertainment and creating a growing need for real-time marketing. And to top it off, the "Internet of Things" is upon us, giving rise to products tailored to the "quantifiable self" while 3D printing threatens to completely remake how we we produce. In this session, Richard Goldsmith, Director, Social Media - R/GA Chicago and Jeff Canzona, Creative Director - R/GA Chicago for a overview on where we stand today and a preview of what's to come.

Speakers:
Richard Goldsmith, Director, Social Media - R/GA Chicago
Jeff Canzona, Creative Director - R/GA Chicago


IV. WRAP–UP/TOPICS FOR FUTURE MEETINGS (2:00-2:30PM)