Midwest Digital & Social

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. UNITED DIGITAL & SOCIAL CASE STUDY (9:45-10:25AM)
In this session, Ryan Bujeker, Senior Manager, Social Media & Content Marketing at United Airlines will present United's omni-channel marketing strategy and will share the innovative work that United is currently doing in the digital media space.

Speaker:
Ryan Bujeker, Senior Manager, Social Media & Content Marketing – United Airlines


II. HILTON DIGITAL & SOCIAL CASE STUDY (10:35 – 11:15AM)
In this session, Amanda Krieger, Senior Manager, eCommerce at Hilton will present Hilton's best practices for how to best relate & communicate with travelers and how to keep their users engaged with fresh content.  

Speaker:
Amanda Krieger, Senior Manager, eCommerce – Hilton


III. MEDIA TRANSPARENCY UPDATE – CONSIDERATIONS FOR DIGITAL MARKETING (11:25-11:55AM)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session will provide a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

Speaker:
Meghan Medlock, Senior Director, Committees & Conferences – ANA
Bill Bruno, CEO North America, Ebiquity


LUNCH (12:00PM – 12:30PM)


IV. REAL-TIME ADVERTISING ACADEMY* (12:30-2:30PM)
In this session, ANA's training partner Quantcast will provide a two-hour, in-person training course to demystify the digital advertising landscape. Attendees will learn how real-time bidding (RTB) and programmatic buying actually works, and how to leverage industry data and vendor relationships to execute successful marketing campaigns. Information will be provided on how digital ads are delivered and tracked, the key players in the digital ad space and how to manage important vendor relationships.

*Please note that the webinar broadcast will not include the Real-Time Advertising Academy training offered from 12:30PM-2:30PM. The webinar will only include the morning sessions, which begin at 9:45AM and end at 12:00PM.

Speaker:
Tom Sinram, Senior Trainer – Quantcast