Advertising Financial Management, West Coast Chapter

Click here for a map of the studio lot. You will park in the Zorro Parking Structure (#99 on the attached map). The meeting is in the Riverside Building (#101 on the map).

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. HOW INTERNAL PROCUREMENT DEPARTMENTS CAN BEST OPTIMIZE THE AGENCY/CLIENT RELATIONSHIP (10:00-11:00AM)
In today's market, clear communication is an important element in the relationship between a client and its agency.  Collaboration, integration, and transparency can help bring some of the best solutions and results to the table when both parties are communicating openly.  Nick Thakkar, Director, Strategic Sourcing of MDC Partners will share how agencies, holding companies and clients can work together to bring the right solutions to the table, creating a "win/win" situation that can maximize the marketing investment.

Speaker:
Nick Thakkar, Director, Strategic Sourcing – MDC Partners


II. HOW THE PROCUREMENT PROFESSIONAL CAN BUILD A CONFEDERACY BETWEEN THE BUSINESS TEAMS, THE AGENCIES, AND THE CPO (11:00AM-12:00PM)
Marketing procurement professionals face multiple hurdles that they must deal with. There are tensions between procurement and the agencies, procurement and the internal business customers, and even tensions with his, or her, own internal leaders in procurement or finance. Overcoming these tensions, individually, and collectively requires a strategy, a plan, and improved relationships.  Al Roehl, of The StepAhead Group, will provide proven, practical ideas to help overcome these hurdles.

Speaker:
Al Roehl, Founder - The Step Ahead Group


LUNCH (12:00-12:30PM)


III.  WITH 44 STATES OFFERING SOME SORT OF PRODUCTION TAX INCENTIVE, WHICH ARE THE MOST BENEFICIAL? (12:30-1:30PM)
That's right, 44 states offer some sort of production tax incentive, but only 38 offer them to commercial productions. Then there is the question, "How much can we get back and what items qualify?"  Mike Kolko of CAPS Payroll will discuss this and answer many more questions on the topic.

Speaker:
Mike Kolko, Director Production Tax Incentive Division –  CAPS Payroll

IV. THE LONG AND THE SHORT OF IT IS, PAYMENT TERMS ARE EITHER BEING EXTENDED OR KEPT THE SAME (1:30-2:30PM)
Over the last year, articles popped up in the trade and consumer press about payment terms. Positions were taken by marketers to extend payment terms, while others stated that they would not go down that avenue.  Additionally, procurement professionals express their concerns about changes, based on the press coverage.  The ANA conducted a survey during the August and September time period in order to determine if the reported changes were isolated examples or reflective of a broader trend.  In this segment, we will review topline findings of the survey, followed by a round table discussion.

Speakers:
Andrew Kritzer, Senior Director, Committees and Conferences –  ANA
Ron Jensen, Director, Financial Synergies– Toyota Motor Sales U.S.A.