Multicultural Marketing & Diversity

when

Start: Wednesday, April 17, 2019 at 9:00am

End: Wednesday, April 17, 2019 at 2:30pm

WHERE

Warner Bros Building
3400 W Riverside Drive
2nd floor (Knowledge Center)
Burbank, CA 91505

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND INTRODUCTIONS (10:00 – 10:15AM)

I. ENGAGING MULTICULTURAL CONSUMERS WITH UNIQUE BRAND INTEGRATIONS (10:15 – 11:00AM)
In this session, Shelby Larkin, will share how Telepictures engages audiences overall and more specifically multicultural audiences through brand partnerships across all their shows like TMZ, The Real, Extra and more.

Speaker:
Shelby Larkin, Brand Content & Partnerships - Telepictures Productions, a Warner Bros. Entertainment Company

II. THE EVOLUTION OF CULTURAL CELEBRATION MARKETING AT WELLS FARGO (11:00-11:45AM)
Cultural celebrations and segment specific activations have long been a part of Wells Fargo's multicultural marketing efforts when reaching Hispanic, African American, Asian, LGBTQ, Veterans and PWD customers. These programs have historically been supported on a segment-by-segment basis, been time-bound to cultural moments and have had limited paid media investment. In this session Larissa Acosta, Segments leader for Wells Fargo's integrated brand marketing team, will share Wells Fargo's evolution of Cultural Celebration Marketing towards a holistic creative platform grounded in a universal insight that informs how we show up during cultural and celebratory moments, creating consistency and building equity over time.

Speaker:
Larissa Acosta, VP- Integrated Brand Marketing Consumer + Diverse Segments Team Leader - Wells Fargo Bank

Lunch (12:00-12:45PM)

III. AETNA'S MULTICULTURAL SOCIAL GOOD CAMPAIGN (12:45-1:15PM)
Steve Ducos, Head of Multicultural Marketing & Innovation at Aetna will share insights into the www.aetnavoicesofhealth.com, a grass-roots & digital multicultural social good campaign that broke records at Aetna and granted over $290k to over 70 non-profit organizations across the country.

Speaker:
Steve Ducos, Head of Multicultural Marketing Innovation – Aetna

IV. DIGITAL IS DIGITAL IN ENGLISH Y EN ESPAÑOL (1:15 – 2:00PM)
Hear from John Sandoval, Senior Brand and Latino Marketing Manager at Intuit as he shares how TurboTax brings digital into play across its integrated brand campaigns for Multicultural and General Market audiences.

Speakers:
John Sandoval, Senior Brand and Latino Marketing Manager - Intuit

V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair

Webinar information, if available, will be provided to registrants only.