Committees | Events & Webinars | Multicultural Marketing & Diversity | ANA

Multicultural Marketing & Diversity

This event is over.


NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. CAMPBELL'S CELEBRATES REAL LIFE MOMENTS
(9:45-10:45AM)
Campbell's new marketing campaign, Made for Real Life, is centered on insights into how Americans are living, eating and engaging. It shows an honest, humorous portrayal of how Campbell's products fit in consumers lives in a real way and holds a mirror up to the modern American family as a brand that understands them and shows life how it is, in all its glorious and joyous imperfection. Samuel Monnie, Director Marketing Capability – Campbell's, will explain the client and agency journey – inspired by consumers telling them to show life as it is – which drove a campaign that became a multifaceted initiative, a relevant case study for capability building, while showing both courage and acuity to tap into the phenomenon of Star Wars in an authentic way.

Speaker:
Samuel Monnie, Director, Marketing Capability – Campbell's


II. NISSAN: BUILDING YOUR BRAND WITH THE LGBT COMMUNITY (11:00AM-12:00PM)
Nissan has one of the most diverse consumer bases of any automotive manufacturer and their focus on inclusion is a point of pride for the organization. Their marketing initiatives, insights and participation from an engaged group of LGBT employees and allies, is enhancing their credibility in the LGBT community. Come and learn how Nissan's grass roots efforts, national campaigns, new initiatives and their Business Synergy Team, the Gay Straight Alliance at Nissan (GSAN) have helped them better engage with this growing segment in an authentic way.

Speakers:
Greg Cason, Senior Buyer, Purchasing – Nissan North America
Alex Fino, Vice President, Account Management – Fluent360
Caroline Sprouse, Senior Media Planner – Nissan North America


LUNCH (12:00 – 1:00PM)


III. MASS MUTUAL'S "VOW TO PROTECT": MARKETING TO THE LGBT COMMUNITY IN A POST-SUPREME COURT DECISION WORLD (1:00-2:00PM)
MassMutual's Vow To Protect campaign was organized around a simple yet powerful message to the LGBT community: You fought for your wedding; now protect your future together. Marriage equality has become the law across America, but the journey has just begun: Just like everyone else, LGBT couples go through the troubles and joys of finding, recognizing and sustaining their love – and this campaign covered all of those milestones through the lens of strengthening LGBT marriage, for healthy and secure life-long relationships. MassMutual saw this as an opportunity to expand the conversation we started years ago and turn up the volume to spread the message that MassMutual is here to help all people secure their future and protect the ones they love. All the people. All the ones they love. Learn how this impactful digital campaign grew and inspired heartfelt engagement with and responses to, our message, even drawing national attention via a spot on the Ellen DeGeneres Show.

Speakers:
Betsy Codding
, Social Media Manager – MassMutual
Gregory Jones, Director, Brand Marketing – MassMutual


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, Multicultural Marketing & Diversity Committee members will be asked to participate in an open discussion on a variety of topics affecting multicultural marketers. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Dante Mastri, Director, Marketing Integration – American Express