Multicultural Marketing & Diversity

NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND INTRODUCTIONS (10:00 – 10:15AM)

I. DIAGEO – CROWN ROYAL (10:15 – 11:00AM)
In this session, Johannah Rogers, Senior Brand Manager will share insights into their programs and initiatives to engage multicultural consumers.

Speaker:
Johannah Rogers, Senior Brand Manager – Diageo (Crown Royal)

II. AMERICAN EXPRESS (11:00-12:00PM)
Learn how American Express is advancing a global conversation for diversity and inclusion by connecting existing and new programs for greater impact. Get inspired with examples illustrating their approach to recent initiatives for International Women’s Day and Global Pride.

Speakers:
Dante Mastri, Director, Enterprise Brand Strategy – Global Advertising & Brand Management – American Express
Hannah Borovsky, Senior Manager, Global Brand Strategy – American Express

LUNCH (12:00-1:00PM)

III. ART + CREATIVITY TO SOLVE PROBLEMS (1:00-2:00PM)
Ian Davis shares how Art and Creativity can be used as tangible solutions for business, marketing and engagement challenges. This interactive session is designed to provoke thought, providing the tools and resources to further develop how your brand authentically engages with underrepresented and underserved segments and demographics to expand your brand and monetize ultimately it's value.

Speaker:
Ian Davis, Founder & Principal - Age of The Creative

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in multicultural marketing. Topics might include marketing to new segments, multicultural marketing agency search, Total Market, measuring ROI of multicultural marketing programs, launching D&I practice and more. Please come prepared to share! Something specific you'd like to discuss?

Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair