Multicultural Marketing & Diversity

when

Start: Wednesday, June 10, 2020 at 11:00am

End: Wednesday, June 10, 2020 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


WELCOME AND INTRODUCTIONS (11:00AM ET)

I. Driving A Cultural Revolution During a Pandemic (11:10-11:55AM ET)
Join us in conversation as guest subject matter experts discuss the impact of COVID to the multicultural consumer and how brands have responded. Get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens

Speakers:
Elizabeth Campbell, Head of Multicultural - McDonald's
Heather Woodard, Multicultural PR and Engagement Communications Lead – McDonald's

Moderator:
Gilbert Davila, Committee Chair – ANA Multicultural Marketing & Diversity

II. The Power of Supplier Diversity (12:00-12:45PM ET)
Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a new ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

Speakers:
Bill Duggan, Group Executive Vice President - ANA (Association of National Advertisers)
Simona Rabsatt Butler, Senior Director Global Sourcing - Mktg, Creative & Production - VISA


*Schedule subject to change

Webinar information, if available, will be provided to registrants only.