Multicultural Marketing & Diversity

when

Start: Thursday, May 24, 2018 at 9:00am

End: Thursday, May 24, 2018 at 2:30pm

WHERE

The Coca-Cola Company
One Coca-Cola Plaza
Atlanta, GA 30313

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. HOW THE COCA-COLA COMPANY ENGAGES MULTICULTURAL CONSUMERS (10:00-11:00 AM)
In this session, Racquel Harris Mason, Vice President at The Coca-Cola Company will share insights into their innovative work to engage multicultural consumers.

Speaker:
Racquel Harris Mason, Vice President, The Coca-Cola Company


II. DENNY'S MARKETING IN A MULTICULTURAL WORLD (11:00AM-12:00PM)
In this session, April Kelly-Drummond and Luis Martinez from Denny's will share their experience in speaking to a multicultural market leveraging both integrated and segmented messaging and media strategies.

Speakers:
April Kelly-Drummond, Senior Director, Diversity, Inclusion & Multicultural Engagement, Denny's
Luis Martinez, Sr. Manager, Brand Engagement - Media, Digital, and Hispanic Marketing, Denny's


LUNCH (12:00-1:00PM)


III. ATLANTA BRAVES (1:00-2:00PM)
In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

Speaker:
Adrian Williams, Senior Director Diversity and Community Marketing, Atlanta Braves


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair

 

Webinar information, if available, will be provided to registrants only.