Print in the Digital Age

when

Start: Wednesday, June 24, 2020 at 11:00am

End: Wednesday, June 24, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A


Due to increasing concerns about the spread of the coronavirus (COVID-19), and in the interest of public health and safety, the ANA will hold our regularly scheduled committee meetings via webinar only, until further notice. This enables you to avoid travel and still take advantage of the benefits that these meetings provide. Your health is a number one priority for us. If you have any questions, please contact Tina Jordan at tjordan@ana.net .

 

INTRODUCTIONS (11:00-11:15AM)

I. Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend (11:15-11:50AM)

Every company has a unique market, brand, geographical setting, and set of business challenges. Understanding the level and mix of media spend in driving sales is critical to driving success and reaching goals. Media mix modeling through advanced statistical analytics provides a quantifiable basis to optimize sales based upon shifts in market spend and media mix. Through a case study, we will explore how using media mix modeling drove changes in digital investments and direct mail - leading to higher sales and marketing ROI.

Key Takeaways:

  • Identify key issues in media mix optimization
  • Discover a framework to manage changes in digital and direct mail investments to maximize sales
  • Witness how optimizing marketing return on investment across markets yields higher sales

Speaker:
Mark Voboril, Chief Strategy Officer, Pluris Marketing


II.  What Innovation at the United States Postal Service Can Mean to You  (11:50AM - 12:30PM)

A high level view into current innovations and a peek behind the curtain of upcoming innovations in an omnichannel environment.

Speaker:
Steve Monteith, Vice President, Marketing, United States Postal Service


 

III.  MEMBER ROUNDTABLE (12:30-1:00PM)

Your time to discuss session content or bring up challenges you are finding in this dynamic omnichannel world. 


Webinar information, if available, will be provided to registrants only.