Committees | Events & Webinars | Production Management | ANA

Production Management

This event is over.


NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. MEDIA TRANSPARENCY UPDATE (AND IS PRODUCTION NEXT?) (10:00–10:50AM)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. This session will provide a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers. In addition, we'll have an open forum on transparency issues in production and discuss whether the ANA Production Management Committee should encourage an assessment there.

Speaker:
Marni Gordon, Senior Vice President – ANA


II. IMPLEMENTING VIRTUAL REALITY TO YOUR MARKETING MIX (11:10–12:00PM)
In this session, Stinson Parks, Digital & New Media – Mountain Dew will lead a discussion on their recent foray in to virtual reality, including tips on how to implement virtual reality and how it can supplement your current marketing activities.

Speaker:
Stinson Parks, Digital & New Media – Mountain Dew


LUNCH (12:00–1:00PM)


III. THE PRODUCTION PARTNERSHIP (1:00–2:00PM)
This discussion will examine how production companies and clients can create productive partnerships, working together to create more efficient processes. Topics include using a production company for content from start to finish - including creative - and what best practices clients need to know when working directly with a production company. As the dynamics of marketing content continue to evolve, creating true partnerships between production companies and clients will result in stronger work.

Speakers:
Matt Miller, CEO – Association of Independent Commercial Producers (AICP)
Ralph Laucella
, Executive Producer  O-Positive and Chairman – Association of Independent Commercial Producers (AICP)


IV. MEMBER ROUNDTABLE DISCUSSION (2:00–2:30PM)
In this session, we will explore and discuss the major trends, topics and current issues members are facing. We will also explore which topics we should cover in more depth at future committee meetings.

Facilitators:
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Conferences & Committees – ANA