Production Management

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. FIAT CHRYSLER AUTOMOTIVE: LEAVING THE MIDDLE MAN ON THE CUTTING ROOM FLOOR (10:00–11:00AM)
In 2015 Fiat Chrysler Automotive (FCA) decided to look at production a little differently. Rather than working through their advertising agencies they changed their process and began sourcing production internally themselves. In this session, Ben Haynes, Broadcast Production, Sales & Marketing Purchasing – Fiat Chrysler Automotive will share the journey of how FCA started, what they learned along the way in this process, best practices they've developed and any advice for brands that are also looking to start this model internally.

Speaker:
Ben Haynes, Broadcast Production, Sales & Marketing Purchasing – Fiat Chrysler Automotive


II. ANA PRODUCTION TRANSPARENCY TASK FORCE (11:15AM–12:00PM)

Earlier this year ANA issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. These reports were influenced by work from the ANA Media Transparency Task Force, a group of members primarily from the ANA Media Leadership Committee. ANA is now convening a task force to examine transparency issues (if any) in production. This will originally be a "fact finding" project to determine if issues exist. As we did with the Media Transparency Task Force our process will be as follows: identify consultants/outside resources who have a perspective on this issue; have each consultant share their perspective with the Production Transparency Task Force; have 4-8 such meetings before the end of the year; recap the key learnings and share that with the task force members, decide on a course of action, if warranted. This session will provide an update on work from the task force to date.

Speaker:
Bill Duggan, Group Executive Vice President – ANA


LUNCH (12:00–1:00PM)


III. MUSIC RIGHTS WITHOUT FIGHTS (1:00–2:00PM)
Everyone loves music, so marketers want great tracks for their campaigns. The music rights landscape is complex and opaque; few brands fully understand how to navigate this world and are overly reliant on their agencies. Richard Kirstein, author of Music Rights Without Fights, will empower advertisers to better understand how music rights work, driving value with smarter strategies for cost and risk management and improved negotiation power.

Speaker:
Richard Kirstein, Founding Partner – Resilent Music LLP


IV. MEMBER ROUNDTABLE DISCUSSION (2:00–2:30PM)
In this roundtable discussion, we will continue our discussion on direct sourcing of production – concerns, questions and thoughts on how to get started. We will also explore and discuss the major trends, topics and current issues members are facing as well as which topics we should cover in more depth at future committee meetings.

Facilitators:
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
John Lick, Brand Building Integrated Communications, The Procter & Gamble Company & ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Committees and Conferences – ANA