Production Management

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THE ANA INVITES PRODUCTION CONSULTANTS TO ATTEND THIS PRODUCTION MANAGEMENT COMMITTEE MEETING. PRODUCTION CONSULTANTS SHOULD EMAIL CRYSTAL ALBANESE IF THEY WOULD LIKE TO REGISTER TO ATTEND.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. GORILLA GLUE'S JOURNEY TO BEST-IN-CLASS BROADCAST PRODUCTION (10:00 – 11:00AM)
Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.

Speaker:
Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company

II. INNOVATIVE STORYTELLING INSIDE A 125-YEAR-OLD COMPANY (11:15AM – 12:15PM)
General Electric has a long history of innovation, a heritage of which they are proud. In the past 6 years GE has been creating innovative video content in-house. Whether its attaching cameras to a freight train, building an Instagram feed, or interacting with a Digital Twin, the approach always changes. In this session, Philip Stockton, Senior Director of Video – GE Digital will share the innovative techniques and practices they use, what it means to produce content in-house, best practices and lessons learned.

Speaker:
Philip Stockton, Senior Director of Video – GE Digital

LUNCH (12:15 – 1:15PM)

III. THE COMMERCIAL DIRECTORS DIVERSITY PROGRAM (1:15 – 2:00PM)
The Commercial Directors Diversity Program (CDDP) reflects the commitment of both the AICP and DGA to effect change and increase the representation of minority and women directors specializing in commercials and marketing communications. Since its start, four CDDP participants have been singed for commercial representation. Matt Miller, President and CEO of AICP, will discuss the importance of brining diverse voices into the brand storytelling space, and how the CDDP is positioning directors to successfully break in to advertising.

Speaker:
Matt Miller, President and CEO – Association of Independent Commercial Producers (AICP)

IV. MEMBER ROUNDTABLE DISCUSSION: THE RISE OF THE IN-HOUSE CONTENT STUDIO (2:00 – 2:30PM)
Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agenicies, their usage and workload – including the rise of in-house content studios and in-house broadcast production capabilities. In this roundtable discussion, we'll share the more interesting data points from the survey related to in-house content studios and broadcast production and have an open discussion about this current trend.

Facilitators:
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
John Lick, Manager, Brand Building Integrated Production – The Procter & Gamble Company and ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Content Marketing – ANA