Data & Measurement

NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)

I. HOW PUBLISHER’S CLEARING HOUSE IS SOLVING THEIR ATTRIBUTION PROBLEM (10:00– 11:00AM)
Which advertisements and media channels are responsible for driving your ROI? In this session, hear from Ash Dhupar, Chief Analytics Officer as he provides insights into how Publishers Clearing House is solving their attribution problems.

Speaker:
Ash Dhupar, Chief Analytics Officer – Publishers Clearing House

II. CUSTOMER LIFETIME VALUE AT JET (11:00 – 12:00PM)
Jet.com is a shopping site dedicated to saving consumers money offering everyday low prices and prices drops as you shop. In this session, Sarah Cullem, Head of Marketing Analytics at Jet.com will share insights into how they are incorporating customer lifetime value into their marketing programs.

Speaker:
Sarah Cullem, Head of Marketing Analytics - Jet.com

LUNCH BREAK (12:00 – 1:00PM)

III. HOW A CONSUMER-CENTRIC STRUCTURE DRIVES INSIGHTS AND MEASUREMENT (1:00 – 2:00PM)
In this session, hear from FutureCast CEO Jim Elms on how today's modern marketers are re-engineering internal work structures to drive efficiencies and synergies based on the marriage of audience insights and performance marketing metrics. We will explore models, tools and methods to streamline workflow collaboration that provides focus and results.

Speaker
Jim Elms, CEO – FutureCast

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Data & Measurement Committee members will have an opportunity to network and discuss key issues in data, measurement and analytics.

Facilitator:
Greg Pharo, Director, Media Analytics – The Coca-Cola Company and ANA Data & Measurement Committee Chair