Data & Measurement

when

Start: Thursday, October 10, 2019 at 9:00am

End: Thursday, October 10, 2019 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)

I. CUISINART (10:00– 11:00AM)
Session description to come!

Speakers:
Julie Levine, Senior Consumer Insights Manager - Cuisinart
Chris DeMeo, Senior Analyst – Cuisinart

II. NEW YORK LIFE INSURANCE COMPANY (11:00– 12:00PM)
Session description to come!

Speaker:
James Horner, Head of Engagement Marketing and Social Media Manager, New York Life Insurance Company

LUNCH BREAK (12:00 – 12:30PM)

III. A+E NETWORKS' TV ATTRIBUTION STUDY RESULTS (12:30 – 1:15PM)
A+E Networks has seen terrific momentum around our PRECISION & PERFORMANCE units since we announced outcome-based guarantees. To ensure that we can keep up with marketplace demands, we are thrilled to share recent insights from completed campaigns that we believe will help marketers grow their business.

Speaker:
Roseann Montenes, VP, Precision & Performance Partnership - A+E Networks

IV. HOW ONE BRAND MAXIMIZED ROI & DELIVERED C-LEVEL INSIGHTS WITH ATTRIBUTION (1:15 – 2:00PM)
During the 3-month tax season, TaxSlayer's marketing team is tasked with delivering results in a short period of time. In this session, Chris Panagides, head of digital marketing at TaxSlayer, will explore how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.

Speaker:
Chris Panagides, Head of Digital Marketing - TaxSlayer

V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! In this session, ANA Data & Measurement Committee members will have an opportunity to network and discuss key issues in data, measurement and analytics. Feel free to submit in advance via email to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Greg Pharo, Director, Media Analytics – The Coca-Cola Company and ANA Data & Measurement Committee Chair

Webinar information, if available, will be provided to registrants only.