Committees | Events & Webinars | Digital & Social, Southeast Chapter | ANA

Digital & Social, Southeast Chapter

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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30-9:45AM)


I. FOCUS BRANDS: SOCIAL AND DIGITAL MEDIA DRIVES INNOVATION FOR SCHLOTZSKY'S (9:45 – 10:30AM)
In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, will share how social listening and their loyalty app drive guest relations innovation for the Schlotzsky's brand.

Speaker:
Matt Courtoy, Social Media Manager – Focus Brands


II. COCA-COLA CONTENT MARKETING - DIGITAL & SOCIAL CASE STUDY (10:30 – 11:10AM)
Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, will share how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

Speakers:
Doug Busk, Global Group Director – Digital Communications & Social Media – The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair
Jenny Wilburn, Senior Manager –Digital Communications & Social Media – The Coca-Cola Company


III. COCA-COLA JOURNEY EXPERIENTIAL REVEAL (11:10 – 11:45AM)*
Doug and Jenny will walk us through an exciting new experiential activation launching soon from Coca-Cola Journey.


IV. LUNCH AND MEDIA TRANSPARENCY UPDATE – CONSIDERATIONS FOR DIGITAL MARKETING (11:45AM-12:30PM)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session will provide a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences - ANA


V. REAL-TIME ADVERTISING TRAINING (12:30-2:30PM)*
The ANA is partnering with Quantcast to offer ANA members a complimentary digital advertising training complimentary to the Committee Meeting. This training is designed to demystify the complex digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns.

Facilitator:
Tommy Schanzer, Senior Trainer - Quantcast

*The Coca-Cola Tour and Quantcast Real-Time Advertising Academy sessions are only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the tour and training attend this committee meeting in person.