Digital & Social, Southeast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. CARVEL ICE CREAM: BRINGING THE PHYSICAL WORLD TO DIGITAL TO BUILD A CLASSIC BRAND (10:00-11:00AM)
Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands. In this session, Matthew Courtoy, Senior Social Media Manager – Focus Brands will share how they use content marketing and social media to surprise and delight their fans, particularly Moms.

Speaker:
Matthew Courtoy, Senior Social Media Manager – Focus Brands

II. EXPERIAN: CONTENT MARKETING CASE STUDY (11:15-12:00PM)
In this session, Ellen Sirull, Senior Marketing Manager, Content – Experian, will share the tremendous work they are doing to maximize and integrate content marketing efforts within their organization across many channels. Marketers will learn how to leverage existing in-house resources within their organizations to create content for various channels, even with small teams or limited budgets.

Speaker:
Ellen Sirull, Senior Marketing Manager, Content – Experian

LUNCH (12:00-1:00PM)

III. MEMBER ROUNDTABLE: LEVERAGING NEW TECHNOLOGIES (1:00 – 1:45PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator: 
Douglas Busk, Global Group Director, Digital Communications & Social Media, The Coca-Cola Company and ANA Digital & Social, Southeast Chapter Committee Chair

IV. GENERAL ELECTRIC FACILITY TOUR (1:45-2:15PM) 
The ANA Digital & Social, Southeast Chapter Committee will have an opportunity to experience a demonstration on how GE is utilizing technology to enable a power plant to generate electricity.