Digital & Social, Southeast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. GE POWER: SOCIAL SELLING: ENGAGING YOUR EMPLOYEES ON LINKEDIN (10:00 - 10:45AM)
GE Power is a world leader in power generation with deep domain expertise to help customers deliver electricity from a wide spectrum of fuel sources. In this session, Johanna Brown-Lyons, Digital Communications & Analytics Specialist at GE Power will share how GE Power connects with their customers online by engaging with their employees on LinkedIn.

Speaker:
Johanna Brown-Lyons, Digital Communications & Analytics Specialist – GE Power – Power Services


II. HUMANA: UNDERSTANDING THE MULTICULTURAL CONSUMER ONLINE AND OFF  (11:00 – 11:45AM)
Humana Inc. is committed to helping millions of medical and specialty members achieve their best health and to creating a new kind of integrated care with the power to improve health and well-being and lower costs. In this session, Tony Suarez, Director of Marketing, Consumer Experience at Humana will share how Humana reaches and engages with their multicultural consumers online and off while navigating a highly-regulated industry.

Speaker:
Tony Suarez, Director of Marketing, Consumer Experience - Humana


LUNCH (11:45 - 12:30PM)


III. WHAT EVERY MARKETER NEEDS TO KNOW ABOUT VOICE (12:30 – 1:15PM)
Voice has been a largely uncharted territory for marketers. In fact, 69% of marketers believe Voice is not the "next big thing". But our industry has a tendency to confuse revolution for evolution. So there is no confusion: Voice will be a revolution, and marketers need to be ready to navigate it. Hear from the experts at advertising agency 360i, as they share key learnings from their past year spent exploring the Voice landscape, building Voice skills and exploring its potential for disruption. Gleaning from 360i's recently published Voice Playbook, this session will equip marketers with actionable advice and tangible next steps for capitalizing on opportunities in Voice.

Speaker:
Michael Dobbs, SVP Content Discovery – 360i


IV. FOCUS BRANDS: INFLUENCER INSIGHTS AND THE CAREER LAUNCH OF A CHIEF TACO OFFICER (1:15 – 2:00PM)
FOCUS Brands is the sixth largest food and beverage licensor in the world, and is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes under the iconic brand names Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's. In this session, Matt Courtoy, Senior Manager, Social and Digital Strategy at Focus Brands will share insights from their recent influencer-focused campaign around Carvel's Team Ice Cream and Victoria Nielsen, Senior Manager, Social and Digital Strategy at Focus Brands will discuss the Chief Taco Officer campaign from Moe's Southwest Grill.

Speakers:
Victoria Nielsen, Senior Manager, Social and Digital Strategy – Schlotzsky's (Focus Brands)
Matt Courtoy, Senior Manager, Social and Digital Strategy – Moe's Southwest Grill (Focus Brands)


V. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Matt Courtoy, Senior Manager, Social and Digital Strategy - Moe's Southwest Grill (Focus Brands)