Digital & Social, Southeast Chapter

when

Start: Thursday, February 21, 2019 at 9:00am

End: Thursday, February 21, 2019 at 2:30pm

WHERE

GE Power
4200 Wildwood Pkwy
Atlanta, GA 30339

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. HABITAT FOR HUMANITY INTERNATIONAL: GIVE HABITAT A LYFT CASE STUDY (10:00 -11:00AM)
Habitat for Humanity is a global nonprofit housing organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat's vision is of a world where everyone has a decent place to live. In this session, Allison Green, Director, Cause Marketing & Workplace Giving at Habitat for Humanity will insights from their Giving Tuesday campaign: Give Habitat a Lyft. During this campaign they partnered with Lyft, Nissan and The Scott Brother's from HGTV.

Speaker:
Allison Green, Director, Cause Marketing & Workplace Giving - Habitat for Humanity

II. MERCEDES-BENZ USA: DIGITAL & SOCIAL CASE STUDY (11:00 - 11:45AM)
Mercedes-Benz USA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT R. In this session, hear from the social team at Mercedes-Benz USA who will share insights from their latest social campaign: Bucket List.

Speaker:
TBD - Mercedes-Benz USA

LUNCH (11:45AM - 12:45PM)

III. GE POWER: DIGITAL & SOCIAL CASE STUDY (12:45 -1:30PM)
GE Power is a world leader in power generation with deep domain expertise to help customers deliver electricity from a wide spectrum of fuel sources. In this session, GE Power will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
TBD – GE Power

IV. MEMBER ROUNDTABLE DISCUSSION (1:30 – 2:00PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Barbie Romero, Associate Manager, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.