Shopper Marketing
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Directions to the Conference Room:
- Go to the 3 story brick building connected to home office
- When you get to the Marketing Lobby – sign in and get your badge
- Go up the stairs or elevator to the 2nd floor
- By stairs: you will go left after you get upstairs
- By elevator: you will get off the elevator and to the left
- Keep walking until you reach Pole B2, make a right at the pole
- Go straight ahead and conference room will be on your left
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. P&G SHOPPER MARKETING CASE STUDY (10:00-10:55AM)
In 2013, Procter & Gamble was named #1 shopper marketing organization by The Hub Magazine. Shopper marketing is critical to P&G brands in order to drive value to their retail partners. In this session, Jacques Hagopian, associate director of shopper marketing and Brianne Brannan, Account Director, Saatchi X, will share shopper marketing insights, ideas and recent executions that have been successful.
Speaker:
Jacques Hagopian, Assoc. Director - Shopper Marketing, The Procter & Gamble Company
Brianne Brannan, Account Director, Saatchi X
II. BEHIND THE SCENES OF THE PILLSBURY BAKE OFF CONTEST (11:05AM-12:00PM)
General Mills will share a behind the scenes look at their 60 year old Pillsbury Bake Off contest and how they modernized it and made it relevant to millennials through an engaging and holistic marketing campaign that included leveraging and activating finalists through various retail channels.
Speaker:
Onju Sturlaugson, Integrated Shopper Marketing, General Mills, Inc.
LUNCH (12:00 – 12:30PM)
III. SIMPLIFYING THE LAWN & GARDEN CATEGORY FOR YOUNGER SHOPPERS (12:30-1:25PM)
Hear how Scotts Miracle-Gro Company is meeting the needs of the increasingly important millennial demographic segment using an omni-channel approach that is integrated with their retail partners.
Speaker:
David Bentz, Director, Retail Strategy, The Scotts Company
Patti Ziegler, VP Global Marketing Communications, The Scotts Company
IV. SHOPPER INNOVATION AT WALMART (1:30-2:30PM)
Help shape the future of Walmart Co-marketing during this open, interactive and highly collaborative session. We're starting a new conversation about shopper innovation and co-marketing. Bring your best ideas, your best people and your best resources, and let’s build a stronger business together.
Speakers:
Ben Simon, Senior Director, Retail Development Kit, Walmart Stores
Steve Nottingham, SVP Client Service, MARS