Shopper Marketing

Arrival Information:
Please enter the building from Jefferson Street and proceed to the 8th Floor. If the door to the FLOR offices happens to be locked, please knock and someone will let you in.


NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. FLOR'S EVOLUTION TO BECOMING A MULTI-CHANNEL RETAILER (10:00-11:00AM)
FLOR, the carpet design squares company, turns 10 this year and has learned a lot about how its customers use and shop for floorcoverings. Join us to learn how FLOR navigated its way from a direct mail and web focused business to a true multi-channel retailer by observing and responding to their customer's shopping behavior.

Speaker:
Greg Colando, President, FLOR
Jennifer Roberts, Retail Marketing Manager, FLOR
Teresa Hanson, Director of Marketing & Special Programs, FLOR
Patrick Skertic, Director, Marketing & New Business Development, FLOR


II. THE "WHY" BEHIND HISPANIC SHOPPERS (11:15AM-12:15PM)
Reaching grocery decision makers has never been more important than in the current economy. To help companies as they vie for share of market, attendees will hear key findings from the Hispanic-focused "Why Behind The Buy?" research, showing how and why tech-savvy, brand-loyal Hispanic consumers are a key target for brands due to their unparalleled spending patterns and shopping attitudes.

Speakers:
Elena Etcharren, Senior Vice President, AMG Strategic Advisors
Liz Sanderson, Vice President Strategy and Insights, Univision Network


LUNCH (12:15-12:45PM)


III. ROUNDTABLE DISCUSSION (12:45-1:45PM)
In this session, Shopper Marketing committee members will be asked to share their experiences and perspectives on the role of mobile in shopper marketing, and discuss methods to identify and target your most valuable customers. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Yasmin Melendez,Director, Committees & Conferences, ANA