Committees | Events & Webinars | Shopper Marketing | ANA

Shopper Marketing

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. WHIRLPOOL'S COORDINATED MOMENT OF PURCHASE
(10:00-11:00AM)
Founded in 1911, Whirlpool Corporation continues to thrive and grow. Hear how the company is using a coordinated approach for the path to purchase, including the moment of purchase and how showing up in store across channels is driving brand equity. Whirlpool will also share highlights of their key marketing programs.

Speaker:
Anna Jankowski Utley, Senior Marketing Manager – Whirlpool Corporation


II. KRAFT'S TWISTED APPROACH TO SHOPPER MARKETING (11:00AM-12:00PM)
Kraft Foods include some of the most well recognized brands in the world. Hear how the company launched an integrated shopper marketing program geared towards Hispanics and Millennials. Developed based on shopper insights and customized for key retailers, Joan Francolini, Senior Director, Shopper Marketing – Kraft Foods will highlight key in-store and out-of-store activations as well as the metrics for the program.

Speaker:
Joan Francolini, Senior Director, Shopper Marketing – Kraft Foods


LUNCH (12:00 – 1:00PM)


III. SAATCHI & SAATCHI X TAKES ON SHOPPER MARKETING (1:00-2:00PM)
The changing dynamics of the marketplace call for new and better ways to market to, as well as engage with customers, and how these changes are driving greater importance on the discipline of shopper marketing. Doug Van Andel will share the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Speaker:
Doug Van Andel, SVP and Executive Creative Director – Saatchi & Saatchi X


IV. MEMBER ROUNDTABLE DISCUSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Shopper Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Erick Laseca, Shopper Marketing, Corporate Data Strategy – Kraft Foods