Shopper Marketing, Midwest Chapter

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I. New Approaches to Customer Acquisition & Loyalty from Capital One (10:00AM – 10:50AM)
Join us to hear more about the ways that Capital One has been transforming the way that they connect with their partnership prospects and customers throughout the customer journey. From infusing new design principles and approaches, to innovative influencer strategies and engagement programs, learn more about how Capital One is connecting with customers in the moments that matter.

Diane Curtis,
 Sr. Manager, Card Marketing, Capital One Partnerships 

COFFEE BREAK (10:50AM – 11:10AM)

II. Collaboration Leads to Great Results! (11:10AM – 12:00PM)
Collaboration between retailers and vendors is more critical than ever as the retail landscape continues to change.  American Greetings and Meijer will discuss how they work closely to develop and align on marketing strategies as well as establish the KPIs to drive the business forward.

Julie Herceg, 
Senior Manager, Retail Marketing, American Greetings Corporation
Emily Bosco Henao,
 Director, Marketing Strategy, Campaign Planning & Development, Meijer

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Retail reformation - Re-Imagining the Role of Stores (1:15PM – 2:00PM)
Even as pressures mount on brick-and-mortar stores, retailers can find growth by focusing on the battlegrounds that are still up for grabs...and re-imagining stores will be at the eye of this storm.

Kumar Venkataraman, 
Partner, McKinsey & Company
Andrew Davis, 
Associate Partner, McKinsey & Company