Shopper Marketing, Midwest Chapter

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I. Influence in the Digital Age: This Time It’s Personal  (10:00AM – 10:50AM)
We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.

Where once the mass media reigned supreme as the major opinion formers and tastemakers, consumers are now subject to multiple and shifting influences.

While others have attempted to define influence in the digital age, Grayling’s Inside Influence research takes account of the collision of these technological, societal and demographic factors, and what that means for brands.

Jon Meakin, 
Global Head of Strategic Services, Grayling

COFFEE BREAK (10:50AM – 11:10AM)

II. Marketing Brands at the Corner of Happy & Healthy (11:10AM – 12:00PM)
Walgreens continues to transform their business and truly bring to life their positioning of “at the corner of happy & healthy” in all aspects of their business. This extends to the assortment of products they carry and the merchandising support they provide to manufacturers. For some manufacturers, new shopper insights and strategies are needed to ensure their brands are co-marketed with Walgreens in scaled ways. Learn how both Procter & Gamble and Coca-Cola have developed award winning shopper marketing platforms at Walgreens.

April Carlisle, SVP , Head of Business Development & Retail Practice, Arc Worldwide

Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Smart Shopper Marketing Displays:  From Compliance Traceability to Increased Sales (1:15PM – 2:00PM)
Shopper marketing displays and the products they showcase are becoming smart through emerging digital capabilities.  In a market where under 40% of shopper marketing displays are correctly setup, brands are looking to these new capabilities to improve compliance and traceability, reduce lost spend, drive sales and consumer engagement and provide new, real time data management capabilities.  What's more, these new smart displays do not require new hardware installations, and can be executed using basic smart phone capabilities which connect to cloud-based smart products platforms.  This session will provide a demonstration of these emerging smart display solutions, as well as describe how smart products are the key to broader digital transformation for consumer products companies.

Ryan McManus, SVP Partnerships and Corporate DevelopmentEVRYTHNG