Social Media
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NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. SUBWAY: SOCIAL MEDIA CASE STUDY (10:00-11:00AM)
Subway has a strong presence in social media with over 27 million likes on Facebook and over 1.8 million followers on Twitter. Karie Ford, Vice President, FAF - Media Services – Subway and Christine Sumecki, Marketing Manager - Social Media – Subway will share how Subway leverages social media to build their brand and share recent case studies.
Speakers:
Karie Ford, Vice President, FAF - Media Services – Subway
Christine Sumecki, Marketing Manager - Social Media – Subway
II. IKEA: SOCIAL MEDIA CONTENT PROCESS AND ROI (11:15AM-12:15PM)
Katy Lee, U.S. Marketing Ad Specialist – IKEA North America Services, LLC leads IKEA USA's social media content strategy and will share her company's best practices on processes in creating social media content. You will also learn IKEA's approach to evaluating social media content ROI.
Speaker:
Katy Lee, U.S. Marketing Ad Specialist – IKEA North America Services, LLC.
LUNCH (12:15 – 12:45PM)
III. MASTERCARD WORLDWIDE: #PRICELESSSURPRISES (12:45-1:30PM)
Gregg Weiss, VP/Business Leader, Social Media US Digital Marketing – MasterCard Worldwide will share how MasterCard leveraged social media channels behind their #PricelessSurprises campaign.
Speaker:
Gregg Weiss, VP/Business Leader, Social Media US Digital Marketing – MasterCard Worldwide
IV. WELLPOINT: "ABCs OF DISEASE" (1:45-2:30PM)
WellPoint owns large healthcare subsidiaries such as Blue Cross Blue Shield and Anthem. Wellpoint recently debuted a kids-based video campaign called the "ABCs of Disease" designed to drive viewers to an online hub with its healthcare plans. This effort had a strong paid push involving ads on social platforms such as Hulu, YouTube, Facebook, Twitter, Google, Yahoo, Taboola and Outbrain. David Treier, Marketing Director – WellPoint will share the evolution of this campaign and how they leveraged social platforms to drive awareness.
Speaker:
David Treier, Marketing Director – WellPoint