Sponsorship & Event Marketing

NETWORKING BREAKFAST (9:00-9:30AM)
INTRODUCTIONS (9:30-10:00AM)


I. OPENING "SPONSORSHIP" HAPPINESS: SIX FLAGS & COCA-COLA SPONSORSHIP CASE STUDY (10:00-10:50AM)
Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties. In this session, attendees will gain insights from case studies on their sponsorship activation and event platform strategy, including their July 4th Fest presented by Coca-Cola. Additionally, you'll learn how Coca-Cola activates its partnership in-park, digitally, and in-market.

Speakers:
David McKillips, Senior Vice President of Corporate Alliances – Six Flags Entertainment
Lourdes Grill, Vice President, Strategic Partnership Marketing – The Coca-Cola Company


II. UPS: DELIVERING THROUGH COLLEGE SPORTS SPONSORSHIPS (11:00-11:50AM)
Since 2010, UPS has been a major sponsor of college athletics, including official partnerships with the NCAA and 70 individual schools. In this session, J.W. Cannon, Sponsorship Lead – UPS will discuss the challenge of operating as a B2B company in a primarily B2C space. Attendees will also discover how the company uses college sports to drive profitable revenue, engage employees and shift perceptions about the UPS brand and the company's core capabilities.

Speaker:
J.W. Cannon, Sponsorship Lead – UPS


LUNCH (12:00-1:00PM)


III. AT&T: ACTIVATING SPONSORSHIPS TO REACH BUSINESS GOALS (1:00-1:50PM)
As the winner of this year's Sports Business Journal Sponsor of the Year Award, AT&T is at the forefront of sports and lifestyle sponsorships. In this session, Tina Mangold, Sr. Marketing Manager for AT&T's Southeast Region will showcase how her team leverages sponsorship assets from premier properties such as the Atlanta Braves and NCAA Schools to reach key business and organizational goals via building brand affinity, enhancing fan experiences and driving retail foot traffic and sales.

Speaker:
Tina Mangold, Sr. Marketing Manager – AT&T


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitators:
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair


POST MEETING ACTIVITIES

• Cocktail Reception (2:30-4:00PM)
• Free time in the park