Committees | Events & Webinars | Sponsorship & Event Marketing | ANA

Sponsorship & Event Marketing

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. RIDING A ROLLERCOASTER OF EVENTS AT SIX FLAGS (10:00-10:50AM)
Six Flags, the world's largest regional theme park brand, partners with many of its sponsors to host special events that not only drive attendance to the park, but also support the sponsor brand's equity. In this session, attendees will gain insights from case studies on its sponsorship and event strategy, including Easter Weekend presented by Peeps, July 4th Fest presented by Coca-Cola, and Fright Fest presented by SNICKERS® among other special events featured nationally at its theme parks. Additionally, you'll learn how sponsors activate in-park, digitally and in-market.

Speaker:

David McKillips, Senior Vice President of Corporate Alliances – Six Flags Entertainment


II. PANASONIC TAKES A VICTORY LAP WITH JEFF GORDON (11:00AM-11:50 AM)
Panasonic, one of the world's leading electronic brands, has been a sponsor of Hendricks Motorsports since 2006, and just last year became a primary sponsor of four-time Sprint Cup Champion Jeff Gordon. Hear from Panasonic how the alignment with Hendrick Motorsports and Jeff Gordon supports Panasonic's Toughbook brand of mobile computers.

Speaker:
Marca Armstrong, Vice President of Marketing – Panasonic System Communications Company of North America


LUNCH (12:00 – 1:00PM)


III. MAJOR LEAGUE SOCCER: MARKETING TO THE MILLENNIAL FAN (1:00-1:50PM)
Coming out of a record breaking year for soccer in the U.S., Major League Soccer will kick off its 20th season in 2015. Among the highest concentration of millennial fans of any of the major sports leagues, MLS will present case studies for partnerships that speak to the uniquely engaged fans of Soccer in the U.S. Attendees will hear how leading brands build connection with some of the most avid fans in sport.

Speakers:
Alfonso Alanis-Cue, Sr. Director Partnership Marketing – Major League Soccer
Anne Graham, Director Partnership Marketing – Major League Soccer
Ashley Reed, Director Partnership Marketing – Major League Soccer


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitators:
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair