Sustainability Pull Factor Workshop with Sustainable Brands

when

Start: Thursday, September 29, 2022 at 12:00pm

End: Thursday, September 29, 2022 at 5:30pm

WHERE

ANA
Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember $0

About the Workshop:

Created and facilitated by Sustainable Brands, the Pull Factor workshop consists of a series of creative thought exercises that will help participants uncover the intersection of what people want, what the world needs, and what your brand uniquely offers. By the end of the day, we'll unlock bold communications campaign ideas that seamlessly embed sustainability into your marketing strategy, resonate with your consumers, and allow your brand to show up and make a difference while driving your business.

We can accommodate up to six companies, with 3-5 participants per company who will work together in ideating around one brand and consumer persona for the duration of the workshop. We recommend participation from cross-functional teams whenever possible - this can include representatives from Brand, Marketing, Sales, R+D, Sustainability, Design and Innovation, PR, and/or Creative partners.

Agenda:

(All times ET)

12:00 – 12:30 pm: Welcome + Introductions

12:30 – 12:55 pm: Intro of Background Research

12:55 – 1:15 pm: Meet Your Persona Activity

1:15 – 1:25 pm: Come together to discuss, explain next activities

1:25 – 1:45 pm: Impact Prioritization + Need State Selection Activities

1:45 – 2:05 pm: Break (20 mins)

2:05 – 2:10 pm: Idea Generation Activity explained

2:10  –   3:05 pm: Idea Generation Activity

3:05 – 3:25 pm: Break (20 mins)

3:25 – 3:35 pm: Pitch Prep Explained

3:35 – 4:30 pm: Pitch Prep Activity

4:30 – 5:20 pm: Pitch Presentations (5 mins per group) + Discussion

5:20 –  5:30 pm: Wrap up

 

                                 

Webinar information, if available, will be provided to registrants only.