Media Leadership

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WELCOME & INTRODUCTIONS: (11:00AM ET)

I. CANCER WON'T WAIT: USING MEDIA EXPOSURE DATA TO ATTRIBUTE 1ST PARTY CONVERSIONS FOR CLOSED LOOP REPORTING (11:05AM – 11:50AM ET)
Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.

Speaker:
Ivan Stamenov, Growth / VP Marketing Operations and Technology - Cancer Treatment Centers of America Global, Inc.

II. BREAK
(11:50AM – 12:00PM ET)

III. ANA MEDIA LEADERSHIP INDUSTRY UPDATE (12:00 – 1:00PM ET)
ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including:

  • Initial findings from ANA KPI Survey
  • GARM
  • Cross-Media Measurement (XMM)
  • PRAM
  • Launch of Media Leadership Growth Council

Speakers:
Charlie Chappell,
VP Media – The Hershey Company
Bill Duggan, Group EVP – ANA
Bill Tucker, Group EVP – ANA