Media Leadership

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. AN INSIDE LOOK AT THE STATE OF PROGRAMMATIC MEDIA  (10:00-11:15AM)
Programmatic media buying, once dismissed by many marketers as "not for me", is increasingly becoming a critical component in leading brands' paid digital media efforts. In this session, you will hear a brief history lesson on the rise of programmatic, take a look at the current state of programmatic across display, video, paid social and media and learn what critical questions marketers need to be asking their agencies and vendors. This session will also include a member roundtable discussion to provide an opportunity to share best practices and key issues.

Speaker:
Joanna O'Connell, Director of Research – AdExchanger


II. MEMBER ROUNDTABLE DISCUSSION:  HIGHLIGHTS FROM CES (11:30AM-12:15PM)
In this session, Colleen Milway, JPMChase Media Director – JPMorgan Chase and ANA Media Leadership Committee Co-Chair will share key highlights and updates from CES. In addition, we will open up the discussion for ANA Media Leadership Committee members to share what they have seen/heard at CES and discuss potential implications for the marketing/media industry.

Facilitator:
Colleen Milway, JPMChase Media Director – JPMorgan Chase and ANA Media Leadership Committee Co-Chair

LUNCH (12:15 – 1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION: MEDIA MEASUREMENT AND VALIDATION (1:00-1:45PM)
In this session, we will open up the discussion to talk about media measurement and validation issues that ANA Media Leadership Committee members are facing. We will also share how the ANA Media Leadership Committee has already taken a leadership role in this area and discuss ideas on how our committee can continue to move these important issues forward. Topics include:

• Media Measurement Industry Summit
• Integrated Multi-Screen Campaigns
• Digital Video: metrics and best practices
• Fraud: Online fraud and resulting advice to advertisers

Facilitators:
Bill Duggan, Group Executive Vice President – ANA
Mark Kaline, Global Director-Media, Licensing & Consumer Services – Kimberly-Clark Corporation and ANA Media Leadership Committee Co-Chair
Colleen Milway, JPM Chase Media Director – JPMorgan Chase and ANA Media Leadership Committee Co-Chair


IV. OPTIMIZING INTEGRATED MULTI-SCREEN CAMPAIGNS (1:45-2:30PM)
Integrated multi-screen campaigns are important today in effectively delivering a marketing message and that importance is expected to dramatically increase over the next three years.  ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Speaker:
Bill Duggan, Group Executive Vice President - ANA