Committees | Events & Webinars | Media Leadership | ANA

Media Leadership

This event is over.


NETWORKING BREAKFAST (9:00-9:30AM)
INTRODUCTIONS (9:30-9:45AM)


I. MEDIA TRANSPARENCY: THE EU PERSPECTIVE (9:45-10:45AM)
Ad Age identified media transparency as one of its 2014 "Biggest Stories of the Year." An ANA survey found that nearly half of respondents were concerned about the transparency of media buys – undisclosed rebates and programmatic buying were among the issues noted for transparency concerns. However, media transparency in Europe has been prevalent well before it has become a hot topic in the US. Keri Bruce, Senior Associate – Reed Smith LLP and Nick Swimer, Partner – Reed Smith LLP (UK Office) will discuss how brands, agencies, and media companies are tackling media transparency issues in Europe and will share key lessons learned to apply in the US.

Speakers:
Keri Bruce, Senior Associate – Reed Smith LLP
Nick Swimer, Partner – Reed Smith LLP (UK Office)


II. MEDIA TRANSPARENCY: THE CLIENT-SIDE MARKETER PERSPECTIVE
(11:00-11:45AM)
David Dobbins
, Media and Print Services Director – Boehringer Ingelheim Pharmaceuticals, Inc. will share how his company is tackling current media transparency issues and their plans moving forward. David will also lead a member roundtable discussion to get a sense of what other ANA Media Leadership Committee members are doing and how they are working through all of these issues at their organizations.

Speaker:
David Dobbins
, Media and Print Services Director – Boehringer Ingelheim Pharmaceuticals, Inc.


III. MEMBER ROUNDTABLE DISCUSSION: UPFRONTS AND NEWFRONTS (11:45AM-12:15PM)
In this session, we will ask members to share any experiences and insights regarding the 2014-15 Upfronts and Newfronts.

Facilitators:
Rex Conklin, ANA Media Leadership Committee Co-Chair
Colleen Milway, ANA Media Leadership Committee Co-Chair


LUNCH (12:15-1:00PM)


IV. THE STATE OF MOBILE VIDEO ADVERTISING IN 2015 (1:00-2:00PM)
In 2015 eMarketer expects to see significant spending growth across all mobile ad formats, including social, search and display. But mobile video is actually primed to grow the fastest, with eMarketer predicting advertiser spending on the format will see growth rates of 50 to 70% in 2015 and 2016. Growing time spent with video on mobile devices and recent industry deal making, like Verizon's $4.4 billion purchase of AOL, are further evidence that more mobile video investment is on the way. Still, spending on mobile video remains niche compared with other video and TV ad formats, and a range of challenges are keeping the format from reaching maturity with advertisers. What issues need to be solved for mobile video to reach its full potential with ad buyers and sellers? And what is mobile video's role for advertisers in a world of cross-device video viewing across smartphones, tablets, connected TVs, PCs and television?

Speaker:
Jeremy Kressman, Analyst – eMarketer


V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about current issues members are facing and and build upon those topics to explore in future meetings.

Facilitators:
Rex Conklin, ANA Media Leadership Committee Co-Chair
Colleen Milway, ANA Media Leadership Committee Co-Chair